Controlling the Search Engine Results Pages )SERPS( of your targeted keywords depends largely on your on-page optimization. Among these factors to consider are URL sequence, Page Titles, and proper coding. This post will focus on a cohesive strategy used to funnel website "link-juice" towards designated pages. This kind of optimization can be used to leverage SERPS for highly competitive, high-traffic keywords. Let's get to the steps: 1.

Each new Google update brings both anxiety and excitement to the search engine marketing practitioner. Such was the case when I discovered the new social update Google added to their search results on February 17. No, not the "Social Circle" section buried below the top ten. I'm talking about the little icon letting you know when one of your connections on Twitter, YouTube, Friend Feed, Quara, Google Buzz )but not Facebook!( shared the link that your query brought up,

Earlier this month, Google added a new feature to their Search experience: Google Instant Preview . The feature, explained in detail on the official Google Blog , accelerates the search process and adds a visual aspect to the SEO job description. In order to activate Instant Preview, users must click on the magnifying glass nestled within each search result. Once activated, a graphical preview flips up when the cursor hovers over any part of a search result.