You're a hardworking copywriter who would like to get more clients. You meet a prospect " let's call him Steve " at a networking event. You get along pretty well, spending twenty minutes chatting about work, succulent plants, and the crazy behavior of three-year-old Cocker Spaniels. As this happens, the filing clerk in Steve's memory pulls out a crisp new index card and starts making notes. )This is a metaphorical file clerk,