Yahoo! et Microsoft annoncent aujourd'hui le franchissement dune étape importante dans le cadre de l'Alliance Search : tous les annonceurs en France, au Royaume-Uni et en Irlande ont en effet été transférés vers la plateforme Microsoft Advertising adCenter. Les deux sociétés vont donc maintenant engager la prochaine phase du déploiement global de l'Alliance Search : le transfert des services en Allemagne, en Autriche et en Suisse. LAlliance Search,

Yahoo! and Microsoft announced today that they have completed an important milestone for their Search Alliance agreement: all digital advertisers and publishers in the United Kingdom, Ireland and France have been transitioned to Microsoft adCenter. Both companies will now turn their attention to the next phase of the Search Alliance the transition of services in Germany, Austria and Switzerland. Search Alliance, a reminder Yahoo!

As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. We are now about to enter the final stage of the alliance implementation and start combining Bing and Yahoo! Search audiences on one global platform, Microsoft Advertising adCenter. Ad Serving transition begins 18 April Next week, we begin to shift ad serving for Yahoo!

Microsoft and Yahoo! are keen to bring advertisers the benefits of our combined audiences as soon as possible. We have completed the transition of organic searches globally , which means that any user performing a search on Yahoo! from a PC or a mobile is provided with Bing-powered results. With regards to consolidation of the audiences on one single ad platform, it is already live in the US,

Microsoft and Yahoo! are keen to bring advertisers the benefits of our combined audiences as soon as possible. We have completed the transition of organic searches globally , which means that any user performing a search on Yahoo! from a PC or a mobile is provided with Bing-powered results. With regards to consolidation of the audiences on one single ad platform, it is already live in the US,

As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. For that reason, we are providing you on this blog with regular updates on the progress we make, and some guidance on how to prepare for the transition. For instance, when we initiated mid-January to test the delivery of paid search results from adCenter on a small percentage of Yahoo!

As we initiated the Microsoft and Yahoo! Search Alliance , we had one very clear commitment to our respective customers: offer each of them a quality transition towards the newly formed combined market place. As we enter 2012 and loom towards the implementation of new European markets as early as the first semester, we wanted to let you know the latest news about and what you can expect in the UK and France over the coming weeks.

Last week marked a major milestone for Microsoft as the first Nokia phone running Windows Phone 7.5 was released in retail in UK, France, Germany, Italy, Spain and the Netherlands following a high profile consumer marketing campaign that you could not have missed. It was just eight months ago that Steve Ballmer and Stephen Elop announced the strategic alliance between both companies .

Today Yahoo! and Microsoft are pleased to announce that we are ready to jointly proceed with transitioning of advertisers and publishers in Europe to the Microsoft Advertising adCenter platform as part of the global roll out of the Yahoo! and Microsoft Search Alliance . The European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012. Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed,

Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed, the unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers through the convenience of a single, global platform: Microsoft Advertising adCenter.

Both companies formed the Yahoo! and Microsoft Search Alliance so that once deployed, the unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers through the convenience of a single, global platform: Microsoft Advertising adCenter.

To many of us c onsumers , search is a pivotal element in our life. It helps us organise our days, achieve key tasks, solve existential questions, find our way in the endless possibilities of the web Yet it is a fact that too few of us Advertisers really comprehend the full role that search marketing can really play in their campaign. In 2010,

Microsoft and Yahoo! continue to work actively toward implementing our Search Alliance internationally, and today we are reaching an important milestone for Europe. On August 3 rd , the transition of Yahoo! Search back-end technology over to the Bing platform begins for France, Germany, Ireland, Italy, Spain and the UK. This means that soon Yahoo! organic search results, on both PC and mobile, will be Powered by Bing as it is already the case in the United States, Argentina,

A volcano eruption, ash clouds driving millions of air travellers crazy, national bankruptcy It is an euphemism to say that Iceland, as a country, has been hardly spared in the last couple years. Yet, 2011 could be the year of redemption as the entire country has mobilised to put Iceland back on the map. To a certain extend I am convinced that many corporations could learn from the Icelandic people and how their passion,

Clearing the Way to Your Door The weeks ahead of Christmas and Boxing Day in the UK are one of the busiest, and most critical time of the year for online retailers. This is the month during which annual turnovers are made, or missed. At the same time, thousands of stressed Christmas shoppers are searching the web for their products. So, how do you clear the consumer's way through the online clutter and deliver them to your door?

Clearing the Way to Your Door The weeks ahead of Christmas and Boxing Day in the UK are one of the busiest, and most critical time of the year for online retailers. This is the month during which annual turnovers are made, or missed. At the same time, thousands of stressed Christmas shoppers are searching the web for their products. So, how do you clear the consumer's way through the online clutter and deliver them to your door?