So Shahs Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shahs Cars PPC journey has only just begun. Using Microsofts Advertising tools you can now follow your campaigns, find out how your ads are performing and improve them with amazing results. First,

So Shahs Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shahs Cars PPC journey has only just begun. Using Microsofts Advertising tools you can now follow your campaigns, find out how your ads are performing and improve them with amazing results. First,

You can save yourself a lot of time and effort by addressing some fundamental differences between Google and Bing before you Import the account into adCenter. In this section you will Remove exact match negatives from the Google sheet Address problems caused by the Google broad match modifier Removing Exact Match Negatives. In Google Adwords you can apply broad and exact matches to negative keywords in the same way as normal ones.

Last time we touched on the why and the how of account Bingification. In part 2 I shall go into more detail on how exactly to do that, what to look out for and what to avoid. My step by step instructions should guide you through the process in style and, if that isnt enough, I will include a handy PDF cheat sheet for you to download as well. Here we go How to Convert your Google Adwords Account to adCenter 1.

Last time we touched on the why and the how of account Bingification. In part 2 I shall go into more detail on how exactly to do that, what to look out for and what to avoid. My step by step instructions should guide you through the process in style and, if that isnt enough, I will include a handy PDF cheat sheet for you to download as well. Here we go How to Convert your Google Adwords Account to adCenter 1.

Perhaps youre a small or medium business owner who has spent the last six months carefully planning your Google PPC account for your budding internet business and dont have the time to do the whole thing again for another search engine. Maybe youre a search agency with 16 accounts to set up before the Yahoo! and Microsoft Search Alliance takes off later in 2011.

Perhaps youre a small or medium business owner who has spent the last six months carefully planning your Google PPC account for your budding internet business and dont have the time to do the whole thing again for another search engine. Maybe youre a search agency with 16 accounts to set up before the Yahoo! and Microsoft Search Alliance takes off later in 2011.