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Here is a list of the top 15 things every e-commerce owner/marketer should do after launching their new site. I am not including anything like keyword research, competitive analysis, on-site SEO, creating unique/keyword rich content, or anything else that is generally done before a site is launched. With that being said, here are the top 15' 1. Create a sitemap.xml file )and robots.txt file( - This will get your newly created site indexed by the search engines.