Today, Microsoft Advertising launches its new adCenter Training Hub, where users will be able to move at their own pace with training segments that will help them increase their Microsoft adCenter knowledge. Below we have listed a few of the great benefits of this new training tool to help you get started. If you are eager to begin training in the new adCenter Training Hub you can start straight away here ! Benefits for all users!

Today, Microsoft Advertising launches its new adCenter Training Hub, where users will be able to move at their own pace with training segments that will help them increase their Microsoft adCenter knowledge. Below we have listed a few of the great benefits of this new training tool to help you get started. If you are eager to begin training in the new adCenter Training Hub you can start straight away here ! Benefits for all users!

On the last day here at SMX, Rathna Sharad , Group Product Planner for adCenter and Allan Chuate , Regional Manager of Search Strategy for Yahoo! were on the panel of speakers for Ask the Paid Search Reps. Allan Chuate shares that the performance Yahoo! and Bing has seen thus far includes 161 million unique searches, 31.6% search share and 5.9 billion monthly searches.

On the last day here at SMX, Rathna Sharad , Group Product Planner for adCenter and Allan Chuate , Regional Manager of Search Strategy for Yahoo! were on the panel of speakers for Ask the Paid Search Reps. Allan Chuate shares that the performance Yahoo! and Bing has seen thus far includes 161 million unique searches, 31.6% search share and 5.9 billion monthly searches.

From this mornings keynote with MoveOn.org's board president, Eli Pariser , to The Current State of Personalized Search session with Stefan Weitz , Director of Search at Bing, theres no doubt that personalized search is all the rage here at SMX. What is personalized search and how is it different from context searches? Context is geography, language, etc. from previous queries. Personalization is topicality, preference, pattern, and social.

As I stood at our Microsoft Advertising booth at SMX, I overheard our subject matter experts for adCenter telling potential and existing customers tips on search engine marketing. I wanted to share three of the top tips I overheard for those of you that.

As I stood at our Microsoft Advertising booth at SMX, I overheard our subject matter experts for adCenter telling potential and existing customers tips on search engine marketing. I wanted to share three of the top tips I overheard for those of you that arent attending SMX... listen in! 1. Expanding match types : if you arent already bidding on all three match types, you should be! If you are willing to bid on broad, you should be willing to bid on phrase and exact.

Looking for some simple concepts to research keywords for your target audience? During her session, Keyword Research & Copywriting for Success , Christine Churchill shares her keyword research expertise, including how to get the best keyword list for your target audience. Here are her top ten pieces of advice on how to start creating your keywords. 1. First why do we need to research our keywords? Discover new keyword opportunities!

SMX starts today with workshops, but the main event kicks off tomorrow with a great line up of sessions and speakers. SMX will run today through Thursday; follow all the action here on the adCenter Blog and via our @adCenter Twitter feed for live coverage. Below are the sessions we will be blogging and tweeting from. Also, for those of you who've never been to the Big Apple before,

On the last day of SES NYC, Marc Engelsman offered us five B2B search marketing tips using a case study from Edmund Optics . Tip #1: Have a Specific Plan Start with a plan that assumes/asserts integration,

Dr. Niraj Shahs session Is the Search Alliance Paying Off For Search Marketers? answered questions that attendees had on their mind with the Yahoo! and Bing alliance. Below is a summary of Dr. Shahs presentation but if you are the attending SES NY conference be sure to stop by 1011 in Americas 1 for a copy of this white paper.

Panel experts for Search: Where to next? included Duane Forrester from Bing, Josh McCoy from Vizion Interactive, Rob Garner from iCrossing, and Eli Goodman from comscore. Questions ranging from Facebook likes to personalization funneled through the moderator and the panel showed their expertise with many great answers. Will Facebook Likes replace links? Social networks )likes( and search )links( is like comparing apple and oranges.

We are excited to be attending SES in NYC next week! We'll be spending Monday in workshops prior to the official conference kick off on Tuesday. Curious about how the Search Alliance is working for search marketers? In Wednesdays session, Dr. Niraj Shah, General Manager of Marin Professional Edition will share insights on how the combined traffic of Yahoo! Search and Bing is changing the paid-search landscape. Check out ,