4 SEO Mistakes and How to Avoid Them None of us are perfect, and we all make mistakes. Some mistakes, like last summer's hair style fiasco or that date with the guy down the hall, are embarrassing but temporary, and they don't have any real lasting effect. Others, like calling your mother-in-law a witch within her earshot, or not properly utilizing your SEO opportunities, are far more damaging and longer lasting.

Themed SEO Content- Why You Need It Everyone knows what SEO content is - choosing a few key words or phrases to strategically place in your articles and blog posts to help the search engines find them, know what they are about, and hopefully rank them fairly high in search listings. Even if you add secondary and tertiary keywords and phrases, no matter how high your article ranks, it will only be for that small handful of keywords and phrases. Themed SEO content, however,

I'm not exactly sure of the timing, but it seems not to long ago that Google started placing more emphasis on its map listings when you type in local searches. If you are a SEO company, you probably know what I am talking about because it was as if Google was putting more emphasis on local vs. their pay-per-click advertising. Not to mention, it didn't take to long for local vendors to take notice and were asking "How do I get higher in the listings?

Your Small Business's Blog and You So, you've set up a blog for your small biz. Maybe you've had one set up for a while but haven't really used it, or haven't really seen a return on your investment in it. Hopefully, you realize that a blog's overall purpose in the grand scheme of Internet marketing is to serve as a social tool, not necessarily a sales tool. You can use that blog to sell your goods and services, sure,

Making Your Small Business Stand Out A recent )12/10/11( report from lead generating firm MerchantCircle/Reply.com states that in a survey of 2,500 US small business owners, SEO is the way they would go. The way they would go, that is, If they only had one choice on which to focus their marketing. The survey asked, "If you had to put all your marketing time and budget into only one channel, what would it be?

How to Optimize Your Blog Using SEO It seems like everybody and their cat has a blog these days. )Don't believe me about the cat? Google "Mr. Puddy."( How in the world do you make your blog stand out? How do you get it high enough in the rankings so as to be found by clients, customers or fans? The same way you let them find your site - by using god sound SEO strategies. 1.( Good content - every web writer knows that content is king.

SEO Trends for 2012 With Google changing its algorithm somewhere between 350 and 500 times in 2011 )that's more than once a day!( it's sometimes difficult to know what to stick with and what to toss out when it comes to your SEO content. What's relevant today may not even score with the bots tomorrow. In SEO's ever changing landscape, the best SEO provider needs to stay on top of what's working now,

Using SEO in Your Social Media Marketing Strategy Social media marketing is everywhere, and if you listen to the "experts" it's the new face of the marketing world. What then, is an SEO marketer to do? The simple answer is to combine the two. SEO and social media marketing are really just two powerful weapons in the marketer's arsenal, after all. SEO and social media marketing are two forms of so-called "inbound" marketing.

SEO is the name of the game when it comes to bringing relevant search engine traffic to your website. However, for many businesses, there is a sea of options that exist to execute a SEO strategy such as hiring a SEO company, a link builder, or copywriter. This article focuses on the latter, because in my sincere opinion content is king, and if you build a site and community based on quality content, the other two are quite easily executed.

Why invest in blogging? There are billions of blogs already. Every college kid has a couple, every business tries it, and every government considers it. So what makes you different? How can you be different in blogging? How can your business make money online? What is blogging? Well, most of us have an idea of what blogging is. Blogging might be a simple article. Blogging can be coded copy. Blogging can be profit. But how do you make sense of profitable blogging?

Hi Rustin, tell me a little about yourself and your background. I'm the co-founder and CEO of BlogFrog. BlogFrog is a Boulder-based internet startup that turns blogs into communities. I got my start in online communities when I was 12 years old by hosting computer Bulletin Board Systems )BBS( out of my parent's closet. I have a Masters Degree in Electrical Engineering and after college I designed next generation imaging systems for satellites.

Small businesses should always ask questions of themselves. You might ask how you can increase your profit margin. You might ask how you can communicate better with your customers. You may try to find new customers. There are always ways to boost the bottom line and asking questions about your goals, your customers and challenges your company faces is a great place to start. What challenges are you facing? With 4 out of 5 new businesses failing within the first 5 years,

Social networks are for far more than kids. Social marketing is a science with many useful strategies for monetization and building value. How can you show value with your social marketing campaign? You might be different. You might be personal. You might get technical, answering questions. You might walk readers through what you do in a day. In other words, you get creative. Here are a few useful strategies to get you started building value with social marketing.

Is Twitter better than Facebook? It may sound like a crazy question. The fact is Twitter can be much better for marketing strategies, while Facebook is a more personal platform. In a recent PC World article by Barbara E. Hernandez, it's noted that Twitter allows for "more return on investment, less time for more exposure, a quick-hit approach to conversations, a more savvy population and few distractions from the endless streams of information.

How much is your brand worth? How can you boost that value? How much time will that take? You may wonder what strategy is best for a small business, a startup, or a Fortune 500 company. I'm sorry to say, I have no secret strategy to double your brand value. But just good old commonsense can do a lot when it comes to branding. Try Social Marketing One of the newest strategies for increasing brand value - and of just getting noticed in the first place - is with Facebook.

How often should you stay in touch with clients? There are many useful strategies for both how to stay in contact with clients and also on how often. Here, I'll go over some common - and some not so common - theories on staying in contact. Spread It Out Instead of making contact for two hours once every six months, try staying in touch more often with shorter meetings. That way, if they are in need of your services, or if you are running some special promotion,

If you want the secret strategy to marketing success, it may be "try until you succeed." In the real world, we fail and fail until we get it right. We build relationships. We send emails with typos. But there are some strategies you can utilize - many of which can open up brand new marketing ideas for you. Selling Experience, Not Products Here is a common marketing mistake: "We have been in business for 20 years, with a combined 50 years computer science experience.

Where do you begin to become what, as Seth Godin puts it, a "lynchpin," someone of true value? For our ends, how can you show true value to your customers? You might try content marketing. Content marketing is a bit of a broad term for us to use, but consider that many brands are created solely on brand value and content marketing. Take, for example,

Your social networks maybe more valuable than you think. Chris Crum on WebProNews recently posted a useful article on how you can apply Facebook and Twitter to your search engine marketing plan, explaining how search engines are now using the social sites in determining organic rankings. Everyone knows social networks are hot, with millions using Twitter and millions more using Facebook, but the connection between search engines and social sites can be confusing.

When should you ask for a sale and when should you just focus on helping? Few bigger questions are asked by professional marketers. While there is no absolute method for reaching a single prospect, as each seller is different and each buyer is unique, here are some useful strategies for increasing marketing response. Cultivate Prospects You get a lead not to sell, but to help. If you focus on gathering the right kind of leads,