SaveurBière.com has been sentenced and fined a 10000euro fine by the Cour d'Appel de Douai, France )court of appeals of Douai( for abusive SEO tactics & techniques. Google did not think those techniques were outside its guidelines' The story 2007, Julien Lemarchand bought Saveur Bière.com domain name - as well as fifty odd related domain names )misterbiere.com, esprit-biere.com, couleur-biere.com'(. Each domain name had a unique page with unique content.

This week's TargetOnlineMarketing.com infographic monday is about good old SEO and content . Google's head of spam Matt Cutts has been repeating to us that quality content is king. And still is' Check our previous posting about Google's war on spam . It is not just about social.

Today's Infographics Mondays series looks at Google Adwords costs. Google set another record with its Q3 2011 revenue reaching USD9.72 billion )USD9billion in Q2 2011( representing a 33% increase vs Q3 2010. Around 70% of Google's revenue is generated by Google Adwords and 27% by Google Adsense . See where Google is making its money, what industries are the most expensive to be promoting on the Adwords network.

Video on adwords or adwords using images in Gmail, etc' Google has been testing various search engine advertising ad copy formats under the AdWords New Ad Formats Initiative . Now, Google Adwords is set to launch on the world second largest search engine and largest video sharing platform - YouTube. The model will be an auction-based platform for online video ad campaigns. It will replace the already established 'Promoted Videos' section on YouTube. How will it work?

TargetOnlineMarketing.com previously reported on PPC war between Marks & Spencer and Interflora . Here is a quick wrap up of the situation: Interflora sued M&S in 2009 for bidding on its trademark in the UK )when a user would search for Interflora in the UK, the M&S ad would appear(. The High Court of Justice of Wales and England refers the questions to the ECJ 2010,

Google Adwords has seen many developments lately: from the adwords video to adwords express . If you check your Google mail account you see adwords ads in gmail on top of the menu bar and on the right hand side of your opened message. Up until very recently, those ads were only text based. Well this has now changed. Adwords has now gone graphic in Gmail. The new AdWords image format appearing above the text ads in the right sidebar includes an image, a headline lines of text,

Google officially launched AdWords Express. The new easy Pay Per Click service Initially launched as Google Boost in October 2010, AdWords Express is an faster and easier way to start advertising online via AdWords: five minutes set up aimed at local businesses campaign automatically managed basic business information required and create an ad the campaign is ready to go Google AdWords Express: Local online advertising made easy No related posts.

Google has launched a new crossover search portal called ' What do you love ?' under the http://www.wdyl.com domain name.

One hundred and fifty million European citizens shops over the internet. Thirty million of them shop cross border online in the EU. European cross border shoppers spend on average € 800 a year, i.e. a total of 24 billion €uro. What rights do European consumers have? Thursday June 23rd, European delegates have deeply changed online european consumer rights adopting by 615 votes to 16, with 21 abstentions a new European Consumer directive.

Following up on our previous article on the legal fight between Interflora UK vs. M&S on the Google Adwords UK network, here is the latest, the fight is raging on! Here is a quick wrap up of the situation: M&S bids on the 'Interflora' brand of the Google Adwords network Interflora starts legal action vs. M&S for trademark infringement High profile brands follow suit vs. Google - LVMH / Louis Vuitton, Portacabin 2009,

Adding to some of the educating posts from Gemma Birch on Video Marketing , my post today is about Google's evolution of Google Adwords model into rich media: video PPC. Back in 2009, Google introduced the AdWords New Ad Formats Initiative . The goal was to generate relevant ads and volume. Under this initiative umbrella, Google has been testing various search engine advertising ad copy formats' Today, Google announces the most recent ad format initiative: the media ads.

taken from http://www.searchalliance.com/europe/en/home The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation to improve the search user experience, as well as help advertisers get better results, and help improve monetisation for partners. Already implemented in the U.S. and Canada, the Yahoo!

Following up on last week's Google search algorithm update , Sitrix benchmarked a range of websites analysing how their organic ranking was affected' In order to do so, Sitrix created the Sistrix Visibility Index which is calculated using the traffic on keywords, ranking and CTR on SERP s position. Sitrix' Johannes Beus takes Mahalo.com as an example: Pre Google's update, Mahalo.com was indexed on 33875 keywords Post Google's update, Mahalo.

Google has once again implemented a new search criteria, adding social networks such as Twitter and Facebook to SERPs. The updated functionality will be rolled across the English language search engines when a user is logged in his or her Google mail account. This is not a new feature for Google Search but an update of what was developed in 2009. Back then,

Search Engine Marketing industry web statistics key reference comScore's recently issued its '2010 U.S. Digital Year in Review' report comScore chairman Gian Fulgoni says '2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for online advertising, and an explosion in digital content consumption across multiple platforms. As we embark on a promising 2011,

French Internet pioneer Jacques Antoine Granjon , founder of Ventre-privee.com, has now set up alongside with Xavier Niel , Marc Simoncini - a.k.a Mr Meetic - & Alain Malvoisin the Ecole Européenne des Métiers de l'Internet )EEMI( - Internet Trade European School: http://www.eemi.com/ . This is a private school set to kick start in Autumn 2011.

Médiamétrie has just released for the second time the number of mobile internet users in France in 2010. The figures represent traffic on websites, portals and apps from a mobile phone. France's 2010 last quarter - Q4 2010 - accounts for 43.4million internet users of which 15.5million use their mobile phone to go online )+3.3mllion vs. 2009 figures(. Mobile internet users are mostly men - 60 per cent - mainly aged between 16 to 49 years old. No related posts.

October 2011, Google launched Google Boost in order to tackle the SME advertising market. It is of course not the first try from Google at this, if you remember previous Jumpstart, GBBO and current Adwords Vouchers up to 500€uro. So what is Google Boost? Google Boost is a network of automated and simplified paid search listings. The sponsored links appear on Google.com )and search partners network(, Google maps in the sponsored links sections and mobile phones.

Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel. You need to market a service, a product or even yourself worldwide? Well don't go too far, don't wreck your head, be creative with a PPC platform with large audience and you shall be rewarded accordingly. Alec Brownstein is an advertising copywriter,

According to yesterday's Le Figaro article, companies advertising online will have to pay a tax - the infamous 'Google Tax' - equalling 1% of the yearly ad spend from January 1st 2011. This tax creation was proposed by french 'député' Philippe Marini who also requested to tax french companies e-commerce revenue by 0.5%. France has a tradition of taxing revenue generated by advertising but this is a first where the advertiser is taxed.