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Author: Cynthia Boris


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A Day Later. . . It's All About Ads on Tumblr
Tuesday, May 21, 2013, 21:03:21 GMT by Cynthia Boris
Yesterday, Frank posted the news that Yahoo bought Tumblr . The big takeaway was this quote from Yahoo's announcement: We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Pew Study Shows Teens Are Not Shy About Posting Personal Information
Tuesday, May 21, 2013, 19:52:54 GMT by Cynthia Boris
We've been warning kids for years not to put personal identifiers on the internet. Still, a new study from Pew shows that 71% of teens have mentioned their school name on social media and 20% have posted their cell numbers. Okay, maybe this is just the paranoid mom talking but these numbers scare me: I'm shocked but not surprised by this chart or anything in Pew's new study " Teens, Social Media, and Privacy .
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Pinterest Adds More Details to Recipe, Movie and Product Pins
Monday, May 20, 2013, 20:14:39 GMT by Cynthia Boris
Brand pinners, rejoice! Pinterest is doing you a solid as of today by adding fields for more information on product, movie and recipe pins. -Product pins for things like clothes and furniture with pricing, availability, and where to buy )updated every day!( -Recipe pins from your favorite bloggers and websites that include cook time, ingredients, and servings -Movie pins with content ratings, cast members,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Happy Eighth Birthday to YouTube!
Monday, May 20, 2013, 19:39:27 GMT by Cynthia Boris
YouTube turned eight years old over the weekend and almost one out of every two people on the Internet showed up for the party. Their gift? 100 hours of video uploaded every minute. Ah, seems like only yesterday that we were sitting in grandmom's living room watching silent home movies on a Super 8 projector that clattered like a train coming down the track. Now we have video wherever we go. )But I kind of miss the clack-clack-clack.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Google Wants You To Have Music and Games Wherever You Go
Friday, May 17, 2013, 20:40:07 GMT by Cynthia Boris
Google just wrapped up their developer conference and I'm about to wrap up my coverage . . . for now. Google introduced so many new ideas this week, it's hard to say which will still be important a month from now or a year from now. But for the moment, there are a few more significant upgrades that I wanted to discuss. First, let's talk about Google's move into the world of streaming music.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Q1: Rise of the Androids - Time for Another Mobile Mix
Friday, May 17, 2013, 19:44:47 GMT by Cynthia Boris
Houston, we have a new Mobile Mix. It's Millennial Media's Q1 2013 Mobile Mix Report to be exact and once again they make me smile with their clever cover. In space, no one can hear you tapping but down here on Earth, it's a joyous sound. Ad impressions on the iPhone are up 28% over last quarter.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Content Marketing is a Hit! [Infograhic]
Thursday, May 16, 2013, 22:02:18 GMT by Cynthia Boris
From the way we talk about content marketing, you'd think it was a new thing invented for use on the internet. But content marketing goes way back. I mean, waaaay, back. Look at this example from the History of Content Marketing Infographic. More recent examples include a safe driving book from Michelin Tires which was published in 1900 and the free 1904 Jell-O recipe booklet which led to millions in sales for the product.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Have a Conversation with Your Computer: The New Google Search
Thursday, May 16, 2013, 20:51:52 GMT by Cynthia Boris
It's Day Two of the Google I/O developers conference in San Francisco and the new features and ideas just keep on coming. Look at this photo from the first day. It's like Comic-Con! But I must ask, where are the women? Surely there are at least a few females in the developer trade? Gender issues aside, I love the idea behind this event because it's not just a set of PR announcements, it's a community coming together to create amazing new tech goodies for you and me.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Google's New Map App Could Be a Win for You or Your Competitor
Wednesday, May 15, 2013, 20:08:20 GMT by Cynthia Boris
This morning, Google posed a question: "What if we told you that during your lifetime, Google could create millions of custom maps'each one just for you?" You'd say, "Of course you can! You're Google!" We've sipped the Kool-Aid and it tastes good. Introducing )insert fanfare here( the new Google Maps !! This nifty number isn't just about how to get from here to there. No, no. Like its big brother the search engine, Google Maps is all about discovery.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Pinterest Adds Duplicate Warnings on Site and Search Features on Mobile
Wednesday, May 15, 2013, 19:18:01 GMT by Cynthia Boris
Want to know something Pinteresting? America's favorite image pinning site just added a bunch of new features on the web and on the mobile app! Okay, I can't take credit for the whole "pinteresting" usage, but it's cute, it works, so let's run with it. . . straight to the website. This is Pinterest's new duplicate warning system. It will pop up and warn you when you're about to pin something you already pinned.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

ABC Reveals Plan for Unified Advertising Across All Platforms
Tuesday, May 14, 2013, 22:35:58 GMT by Cynthia Boris
ABC just completed their 2013-2014 TV Upfront presentation. They did it with their usual dose of self-deprecating humor and lots of jabs at the other networks. Their new season is full of crazy comedies and high-concept fantasy shows such as Once Upon a Time in Wonderland )Is Alice mentally ill(, Resurrection )a boy returns from the dead 32 years later.( and Marvel's Agents of S.H.I.E.L.D. With shows like these,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

The Line is Blurred Between Work and Home, But Workers Still Say Email is a Blessing
Tuesday, May 14, 2013, 20:15:08 GMT by Cynthia Boris
I respond to almost as much business email at 10 in the morning as I do at 10 at night. I always assumed this was a freelancer issue - when you work from home you're always at work. But a new study from GFI Software shows that even 9-5 office workers answer email at night. . . and on the weekend. . . while on vacation. . even at funerals! Outside of regular work hours, six out of ten workers say they check email once a day.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Microsoft's Animated Skype Opera Uses Story to Showcases Ad Opportunities
Monday, May 13, 2013, 23:07:52 GMT by Cynthia Boris
Buying and selling advertising space isn't very entertaining. It's all facts and figures, boxes and percentages - it's boring. Sorry, ad sellers, it is. . . but it doensn't have to be. Microsoft UK set aside the facts and figures in favor of a sweet, animated video series called a SkypeOpera. These digital shorts use storytelling to show how effective advertising on Skype can be. The current series is called Skype: The Proposal.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Twee-Q Fights for Gender Equality on Twitter
Monday, May 13, 2013, 21:42:22 GMT by Cynthia Boris
Think about all the retweets you sent over the last week. Would you guess that you forwarded more tweets from men or from women? As a woman, you'd think more of my retweets would be from my fellow females but take a look at this: According to Twee-Q , I'm a very anti-equal opportunity retweeter! I kind of figured this would be true on a rough guess, but seeing it here in red, yellow and orange gave me pause to think. Why am I passing on the wisdom of men more than women?
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Study Shows Vine is Slowly But Surely Winding Its Way Through Twitter
Friday, May 10, 2013, 22:12:40 GMT by Cynthia Boris
Vine made a big splash back in January with the introduction of the six-second video loop. In just a few months, the app has wormed its way into the hearts of Twitter followers everywhere and now users share an average of 5 Vine tweets per second! What's neat about Vine is that the one-touch record mechanism allows you to easily edit together a succession of single frames flipbook style. That means you can make inanimate objects dance and play with very little effort.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Shoppers Who Use Mobile In-Store, Spend More [Infographic]
Friday, May 10, 2013, 21:07:16 GMT by Cynthia Boris
Consumers like to use their smartphones when shopping to find more information or get a better deal. That's not new news. I know. But every time I see a new study and / or infographic it gets me thinking and that gets me writing. Here's what started the fire today " a new post from Google's Think Insights . Here's the top half of the infographic. 79% of smartphone owners are 'smartphone shoppers.' Got that. 84% use their phone while they're shopping in-store.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Nicola Mendelsohn and the Four-Day Week
Thursday, May 9, 2013, 21:49:16 GMT by Cynthia Boris
Nicola Mendelsohn has a new job. This British mother of four is about to become Facebook's Vice-President for Europe, the Middle East and Africa. But that's not the big news. Rumor has it, she'll also be a rare tech exec who only works four days a week. In the past, Mendelsohn has insisted on the 4-day week so that she can balance her family and work and so far it hasn't been an issue.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Facebook Autoplay Video Ads! Get Ready to Get Mad
Thursday, May 9, 2013, 20:23:44 GMT by Cynthia Boris
The Financial Times )and everyone else who saw the article( is reporting that Facebook is going to start inserting autoplay video ads into your Facebook feed. I sense a brouhaha coming on. But really. . . let's talk about this. First, is it even true? I'm not questioning the integrity of the reporter who wrote the story, but Facebook talks about doing a lot of things that either never happen or they happen and then go away.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

52 Percent of Customers Have Taken Their Business Elsewhere: But Why?
Wednesday, May 8, 2013, 23:36:43 GMT by Cynthia Boris
If you didn't have a competitor in this world, you could afford to be out of stock, leave broken links on your website and provide poor customer service. But here's the thing " 95% of the time customers do have another option. They can type a new web address, drive down the street, or switch service providers )what a pain, but we'll do it!(.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Want to Know the Mood in America? Check the Twitter Hedonometer
Wednesday, May 8, 2013, 20:30:36 GMT by Cynthia Boris
As a nation, we're not shy about expressing our feelings in public. When things happen - good or bad - we react en masse, pouring our heart out in blog comments and on social media. When it comes to tragic events in particular, Twitter is like the first responder on scene. People close to an event will begin Tweeting within minutes, long before the news crews have the story. From there, the circle grows and grows until the whole country is talking and reacting.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

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