Qi Lu, President of Microsofts Online Services Division, spoke about the continued evolution of the web, and explained how Microsoft is helping its customers gain access to new features, tools, and experiences. The ubiquitous nature of smartphones and the increasing breadth and depth of services living in the cloud has giving the world a new landscape for building and interacting rich experiences.

Ivan Pollard has spent 25 years working for agencies and consulting firms creating messages. The mantra, The media is the message, was coined by Marshall McLuhan and led the predominant thought towards advertising for decades. But Pollard walks us through how times have changed, and how they continue to change, in how we are, and should, be creating messages today. As VP of Global Connections at The Coca-Cola Company,