Author: Dave Davies

Result 1 - 12 of about 12

The definitive SEO audit part 3 of 3: Off-site
Wednesday, July 27, 2016, 14:43:38 GMT by Dave Davies
In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and addressing the issues found therein. The post The definitive SEO audit part 3 of 3: Off-site appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
author: Dave Davies
publisher: Search Engine Land

The definitive SEO audit part 2 of 3: Content and on-site
Wednesday, June 29, 2016, 16:45:24 GMT by Dave Davies
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way. The post The definitive SEO audit part 2 of 3: Content and on-site appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
author: Dave Davies
publisher: Search Engine Land

How Is Automated Conversion Optimization Possible with Google?
Tuesday, October 6, 2015, 12:39:34 GMT by Dave Davies
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development of an automation system based on user behavior.
author: Dave Davies
publisher: Search Engine Watch Blog

How Google Personalizes Your Search Results
Monday, September 14, 2015, 14:33:54 GMT by Dave Davies
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and explains how these calculations are relevant to the global algorithm.
author: Dave Davies
publisher: Search Engine Watch Blog

Your Email Marketing May Impact Your Rankings
Monday, August 10, 2015, 12:22:40 GMT by Dave Davies
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
author: Dave Davies
publisher: Search Engine Watch Blog

A Look at Local Search
Friday, July 17, 2015, 12:25:02 GMT by Dave Davies
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
author: Dave Davies
publisher: Search Engine Watch Blog

Why I Shall No Longer Use The Term Link Building
Friday, June 12, 2015, 12:16:03 GMT by Dave Davies
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit.
author: Dave Davies
publisher: Search Engine Watch Blog

The Importance of Listening to Google
Thursday, May 14, 2015, 13:02:01 GMT by Dave Davies
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened.
author: Dave Davies
publisher: Search Engine Watch Blog

Content Inspiration From Competitors
Thursday, April 16, 2015, 12:40:52 GMT by Dave Davies
What’s a simple way to look at which content is driving the most links and social signals for your competitors?
author: Dave Davies
publisher: Search Engine Watch Blog

Checklist: Launching a Site Redesign
Thursday, March 19, 2015, 14:41:01 GMT by Dave Davies
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.
author: Dave Davies
publisher: Search Engine Watch Blog

5 Questions Your Web Designer Should Ask You (and 5 More You Should Ask Them)
Thursday, February 19, 2015, 13:21:43 GMT by Dave Davies
Why not let both designers and their prospective clients know the questions that, if asked, would have solved a lot of the headaches we see every day?
author: Dave Davies
publisher: Search Engine Watch Blog

Google's Matt Cutts on SEO: A Retrospective (2011-2014)
Monday, February 2, 2015, 15:45:11 GMT by Dave Davies
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
author: Dave Davies
publisher: Search Engine Watch Blog

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