Author: Dave Davies

Result 1 - 10 of about 10

Last-minute SEO for the holidays
Wednesday, November 16, 2016, 17:10:45 GMT by Dave Davies
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season. The post Last-minute SEO for the holidays appeared first on... Please visit Search Engine Land for the full article.
author: Dave Davies
publisher: Search Engine Land

Exploring a newly-granted Google patent around social signals
Friday, October 7, 2016, 15:46:55 GMT by Dave Davies
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results. The post Exploring a newly-granted Google patent around social signals appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
author: Dave Davies
publisher: Search Engine Land

Optimizing your internal link structure
Wednesday, August 24, 2016, 17:36:14 GMT by Dave Davies
SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site's internal links. The post Optimizing your internal link structure appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
author: Dave Davies
publisher: Search Engine Land

The definitive SEO audit part 3 of 3: Off-site
Wednesday, July 27, 2016, 14:43:38 GMT by Dave Davies
In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and addressing the issues found therein. The post The definitive SEO audit part 3 of 3: Off-site appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
author: Dave Davies
publisher: Search Engine Land

The definitive SEO audit part 2 of 3: Content and on-site
Wednesday, June 29, 2016, 16:45:24 GMT by Dave Davies
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way. The post The definitive SEO audit part 2 of 3: Content and on-site appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
author: Dave Davies
publisher: Search Engine Land

How Is Automated Conversion Optimization Possible with Google?
Tuesday, October 6, 2015, 12:39:34 GMT by Dave Davies
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development of an automation system based on user behavior.
author: Dave Davies
publisher: Search Engine Watch Blog

How Google Personalizes Your Search Results
Monday, September 14, 2015, 14:33:54 GMT by Dave Davies
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and explains how these calculations are relevant to the global algorithm.
author: Dave Davies
publisher: Search Engine Watch Blog

Your Email Marketing May Impact Your Rankings
Monday, August 10, 2015, 12:22:40 GMT by Dave Davies
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
author: Dave Davies
publisher: Search Engine Watch Blog

A Look at Local Search
Friday, July 17, 2015, 12:25:02 GMT by Dave Davies
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
author: Dave Davies
publisher: Search Engine Watch Blog

Why I Shall No Longer Use The Term Link Building
Friday, June 12, 2015, 12:16:03 GMT by Dave Davies
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit.
author: Dave Davies
publisher: Search Engine Watch Blog

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