Author: Dave Davies

Result 1 - 14 of about 14

How Is Automated Conversion Optimization Possible with Google?
Tuesday, October 6, 2015, 12:39:34 GMT by Dave Davies
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development of an automation system based on user behavior.
author: Dave Davies
publisher: Search Engine Watch Blog

How Google Personalizes Your Search Results
Monday, September 14, 2015, 14:33:54 GMT by Dave Davies
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and explains how these calculations are relevant to the global algorithm.
author: Dave Davies
publisher: Search Engine Watch Blog

Your Email Marketing May Impact Your Rankings
Monday, August 10, 2015, 12:22:40 GMT by Dave Davies
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
author: Dave Davies
publisher: Search Engine Watch Blog

A Look at Local Search
Friday, July 17, 2015, 12:25:02 GMT by Dave Davies
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
author: Dave Davies
publisher: Search Engine Watch Blog

Why I Shall No Longer Use The Term Link Building
Friday, June 12, 2015, 12:16:03 GMT by Dave Davies
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit.
author: Dave Davies
publisher: Search Engine Watch Blog

The Importance of Listening to Google
Thursday, May 14, 2015, 13:02:01 GMT by Dave Davies
Updates to Google's algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened.
author: Dave Davies
publisher: Search Engine Watch Blog

Content Inspiration From Competitors
Thursday, April 16, 2015, 12:40:52 GMT by Dave Davies
What's a simple way to look at which content is driving the most links and social signals for your competitors?
author: Dave Davies
publisher: Search Engine Watch Blog

Checklist: Launching a Site Redesign
Thursday, March 19, 2015, 14:41:01 GMT by Dave Davies
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.
author: Dave Davies
publisher: Search Engine Watch Blog

5 Questions Your Web Designer Should Ask You (and 5 More You Should Ask Them)
Thursday, February 19, 2015, 13:21:43 GMT by Dave Davies
Why not let both designers and their prospective clients know the questions that, if asked, would have solved a lot of the headaches we see every day?
author: Dave Davies
publisher: Search Engine Watch Blog

Google's Matt Cutts on SEO: A Retrospective (2011-2014)
Monday, February 2, 2015, 15:45:11 GMT by Dave Davies
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
author: Dave Davies
publisher: Search Engine Watch Blog

"Which Update?" Is the Wrong Question
Thursday, October 30, 2014, 14:02:42 GMT by Dave Davies
What's the right question to ask? That will depend on your skill level and experience in the SEO industry.
author: Dave Davies
publisher: Search Engine Watch Blog

Internet Marketing for 2020
Friday, October 3, 2014, 12:00:32 GMT by Dave Davies
A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents.
author: Dave Davies
publisher: Search Engine Watch Blog

Bad Link-Building You Should Be Doing
Tuesday, September 9, 2014, 14:05:33 GMT by Dave Davies
In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank.
author: Dave Davies
publisher: Search Engine Watch Blog

Link Building With Ahrefs: A How-To Guide
Friday, August 8, 2014, 12:03:32 GMT by Dave Davies
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
author: Dave Davies
publisher: Search Engine Watch Blog

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