Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path. According to the company's latest benchmark report, worldwide inbox placement rates )IPR( fell by a wide margin in the second half of 2011. .

For those of us immersed in social media, we often watch on in amazement when someone says SM is just a fad. Do they know something the rest of us do not? Social media essentially comes at no cost to companies, be they just beginning a business venture or veterans of the business world. So .

While the goal of criminals is always to stay one step ahead of law enforcement, some of them inevitably end up leading authorities in their direction by not being able to keep their mouths shut. In a day and age when social media is all the rage, it seems more and more criminals are tripping .

Most of us at one time or another has viewed the television commercial of the older women who has fallen and can't get up. Well, for some business owners, they probably feel that way sometimes about their company's SEO efforts. The intent may be good, but the bottom line is the search engine marketing campaigns .

As a business in the latter stages of 2011, have you jumped on the social media train or have you been left behind at the station? For many businesses, the integration to using social media to help generate leads has been slow and futile at best, leaving their return on investment )ROI( less than what .

In the never-ending world of companies trying to click with their current and potential customers, have you taken a moment to determine if your pay-per-click )PPC( campaigns are in fact resonating with the public? When it comes to conversions and your return on investment )ROI(, you'd best make sure that your PPC efforts are not going unnoticed. If they are, your revenue stream will begin to decrease and the competition will be there to reap the rewards.

For those individuals who have always dreamt of working from home, they know such an assignment comes with its highs and lows. If you run your own small business out of your residence, you also know that communication is essential in order to sell your products and/or services, given the fact that all in likelihood you do not have corporate weight behind you spreading the word.

As the age of social media continues to evolve, many businesses are no doubt contemplating if blogging is still an important piece of the puzzle in their marketing and advertising efforts. While businesses blog for different reasons, the overriding goal behind blogging is to target your customers. That being said, is your business still in the blogging mode? What is Your Company's Blogging Strategy?

Social media is all around us. Whether you're a small company or a large corporation, there is a good chance you are partaking in the social media phenomena that has gripped the world in recent years. That being said, companies cannot just wing it when it comes to social media. By doing just that, they risk alienating the very individuals they're trying to attract. According to emarketer.com , four out of five U.S.