There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen.

Can you imagine there being a change at Google that pre-dates Panda, )and subsequent incarnations( the +1 button, the attribution algo updates and few if any in the SEO world had noticed? I mean, it makes one helluva trivia question don't it? Not as much fun as; What does Archie comics have to do with the early history of search . But it's fascinating none-the-less. Hey gang' long time no chat! Dave here' long lost SEJ writer and all around search geek.

Hello and welcome to another edition of ' 7 Days of Search and Social '. Your weekly round up of the very best in SEO and social search. Lead Story Nuking competitors is NOT the answer Ok, first things first. I am not really against using any tool in the box including reporting those that are up to no good. Do I use it often? No, but I wouldn't take it out of the box. As it is my responsibility to consider all tactics,

Hello and welcome to another edition of ' 7 Days of Search and Social '. I hope this edition finds you well. Lead Story More Guidance from Google Right, yes, we did say that we weren't talking about that damned Asian bear anymore, but seems an abundance of bamboo is still flowing about the web and the damned things just keep on propagating. To that end I give you; More guidance on building high-quality sites Interesting stuff in there for sure.

Hello and welcome to another edition of ' 7 Days of Search and Social '. I hope this edition finds you well. Lead Story Crap Hat is Alive and Well If there is one thing that myself and many other so-called 'white hat' types get irked by, is Google's inability to deal with the crap and spam tactics that are out there in many query spaces. Of course, if you listen to some 'black-hats' tell it, it IS getting harder to kick ass than it used to be. So,

Hello and welcome to another edition of ' 7 Days of Search and Social '. I hope this edition finds you well. Lead Story The Impact of Google +1 Just for a change, I thought this week we could look at a topic, instead of a news story. Change can be good right? What caught my eye was a discussion over on the social site for search geeks, Sphinn.

Hello and welcome to another edition of ' 7 Days of Search and Social '. It was fairly quiet out there last week as there are a few conferences/seminars and the like. No drama. No algo changes' nada. Man, this feels like th emiddle of August out there )usually the quiet time(. On with the news'. Lead Story Understanding Search and Social Oddly enough, for the first time in a long time, there really wasn't a 'lead story' last week. There was no drama.

Hello and welcome to another edition of ' 7 Days of Search and Social '. Last week was a bit of an odd one as there were a few dramas that seemed to take up a LOT of attention )Overstock and algo update(. None-the-less we still found a bunch of other good reading to go with it. On with the news'. Lead Story Latest Google Algorithm Changes It was a dead heat for the top story this week between the algo changes and the Overstock affair. Ultimately,

I was recently involved with an interesting situation with )yet another( large brand falling out of the good graces with Google. For those playing along at home, this time it was Overstock.com ) via the WSJ ( walking the path that J.C Penney and Forbes had before it in previous weeks. Fun stuff all around. Borne from some conversations with my peeps at the SEO Dojo, I got to thinking about these recent 'outings' and how SEOs that I know feel about them.

Hello and welcome back to ' 7 Days of Search and Social '. It was another fun filled week out in the trenches last week. Some )big?( news from Google. More drama. But we avoid that for the most part right? I hope this week is going well and your kicking a$$ and taking SERPs! On with the news'. Lead Story Google Gets Social, again' While there was a few interesting tidbits, including Forbes being the latest caught in the paid link crackdown,

Hello and welcome back to ' 7 Days of Search and Social '. Another week, another drama. While I've not looked historically to past years, one does have to wonder if the winter blaaah creates more drama in the search industry? After so many months of peace, each week brings more excitement lately it seems. For our part, we'll side-step it as much as possible, ok? Lead Story JC Penney gets whacked I actually had a different lead story, but that changed on Saturday.

Hello and welcom back to ' 7 Days of Search and Social '. Obviously the )big?( news last week was Google's supposed 'thin content' algorithm changes. But fear not, we won't hang on that too long because there was a ton of great stuff across the board. It's some heavy lifting this week folks, so start warming up. And away'.

It all about feeding the Beast! If there's one topic that is as alive today as it was in year past, it's paid links. Are paid links bad ? What are the ethics? Are they worth it? On and on. But I rarely hear talk some of the more important aspects when looking at them from a resource perspective. First things first, there is rarely anything that doesn't qualify as a paid link )technically(.

Hello and welcom back to ' 7 Days of Search and Social '. While there was a lot of good posts last week, there was also a fair bit of drama, animosity and oddities as well. I found it kinda odd since the search world had been fairly calm the last few months. Everyone get's grumpy in January? Dunno' I hope this edition finds you well, let's get it on! Lead Story Google seeks to clean up the SERPs!

Hello and welcome back to ' 7 Days of Search and Social '. January is well and truly underway and the search world is real active! Threre were a ton of good posts from rants to humour and everything in between. As you might expect local is humming along in 2011' All in all, a great week and lot's of good search geeking. Let's get it on! Lead Story Google Sucks and the Rise of Social I am sure seeing a lot of chatter lately about Google's results/algorithms sucking.

Hello and welcom back to ' 7 Days of Search and Social '. After taking a few weeks off over the holidays to re-charge, we're back stronger than ever with everyone's favourite weekly round up )it is right?(. While I try to avoid the year end posts/lists, it is a bit impossible. Have no fear tho, between the barrage of round up posts, we did find a few gems as well as other newsworthy goodies for ya! And away'.

Convenience or Conspiracy? You Decide. What once started as a convenience for users has, over time, started to sound more like some Orwellian nightmare stalking us at our every turn. When this all began search was relatively sterile and innocuous. We type in a few words and get back a bunch of blue links' 10 of them at a time. But that wasn't enough. Google wanted to know us even better. Coddle and direct us to what we really want. So what's the big deal? Well,

It's time for another ' 7 Days of Search and Social '. With PubCon in full swing last week, you'd think it would be quiet out there. Strangely, things rolled along just fine. Really, the only sections lacking this week are the tools and social search areas. Other than that, there was plently to keep a geek thinking. And again, we made it through without any real dramas )woot?(. And away'. Lead Story Google Fixing Exact Match Domains?

It's time for another ' 7 Days of Search and Social '. There was plenty of search madness going on again last week, even though PubCon was on, which tends to slow things down. Seriously, the last while has been chock full of changes and a distinct lack of drama, ya just gotta love it. Lead Story It's all semantics to me This week I am gonna' start off with my own stuff. Yup, he's doing it again. But hey, give me a break huh?

It's time for another ' 7 Days of Search and Social '. What a week' I mean like, WOW. The SERPs continue to change over at Google. This is certainly something to do with the Caffeine update if you ask me. There was just a TON of buzz around the changes of late. This week's edition is truly a worth one. I hope you're keeping well. On with the show; Lead Story Google Local Goes Mad Or at least a lot of SEOs have.