One of the growing recommendations for clients who are upset by competitors stealing away traffic by bidding on their brand is why not trademark it? Looking at the conversion/goal data you can see, for most clients, a large number of the converting phrases revolve around their brand/trademarks. So, making sure they catch a larger share of this traffic is in the best interest of your clients. Why enforce your trademark in AdWords?

As Google retired their AdWords position preference feature back in April this year it was likely they had their top-vs-side performance segmentation almost ready for launch but it finally went public last week.

Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the captive audience but also due to the simplicity of their advertising products and consistency among it's ads.

This post seeks to touch on another free Google platform provided that seeks to reduce your reliance on just Google AdSense or Affiliate banners for publishers revenue and offers you some cool little features to maximise profits. The platform DFP Small Business just requires you to have a google AdSense account to get started and the ability to add a few javascript tags to your website and that's where the fun starts. How does DFP Work?

This post is focused around outlining some of the free tools and features that Google AdWords offers but people often don't make full use of because they forget or don't know they are available. In the past many AdWords campaigns were monitored from within Bid Management platforms or from within Google Analytics but the new AdWords home tab is seeking to change all that.

It has been long rumoured that Google was working its own bid management platform. It now appears that it is slowly being added to Adwords accounts as part of a bigger roll out. It's interesting that there has been no notification to users that have it enabled; a new button just appears next to "alerts" on the campaign dashboard.

Negative keyword lists was launched just over a week ago and likely not noticed by many AdWords users was an improved platform for controlling and refining campaigns by using large lists of negative keywords. The main benefit is that agencies, franchises or consultants can now develop reusable core lists of negative keywords that might be specific to their industry, type of client or geographic location in the world.

As everyone knows, the Google AdWords Keyword Tool "KWT" is one of the best free research tools available online. But I thought it would be interesting to see how its data consistency holds up if you change a few external factors and then cross check against a real campaign. I have seen variances in data previously, but never took the time to examine the issue in much detail until now.

I hope this article encourages people to look at testing different AdWords strategies as it is important to trial new methodologies using parts of your campaign to ensure you clients stay ahead of the competition. The first point is I personally feel any method you read such as over bidding on keywords to kill off competitors profitability is unethical and based on my research not great for your campaign ROI.

This post is a little lighter than I originally planned but should hopefully make you both consider how you could use Google AdWords remarketing for your campaigns and how you can use it smarter to reach a larger audience instead of using a third party platform. I think Google Remarketing code is fairly cool because it allows SMEs,

So Google rolls out Instant Search and there are screams and cries that SEO is Dead, but hello did anybody think about the impact on commercial side of search? The sponsored results or Google AdWords? Being that paid results are taking up more and more of the space on Google's results page, you need to start to think about how this might be changing people's search behaviours, traffic patterns and potentially opening up new opportunities for your business via AdWords.

We can start this post with the basic concept that a higher AdWords quality score means that you save money with lower CPC rates, your ads are shown more often )more impressions( and will improve your Ads position. The last point could be argued is not as much of an impact for a majority of keywords but if only a few ad positions are shown if can make the difference between having your ad show or not at all.