At adCenter we pride ourselves on listening to customers in order to continually deliver the best tools and solutions for their search campaigns. This year, we heard our customers say they want improved campaign performance, increased volume, and simpler.

Today we are pleased to announce, with our partners at Yahoo!, that we have completed another major milestone for the search alliance transition in the U.S. and Canada. This milestone comes following more than a year of planning, engineering and close.

This week, Yahoo! advertisers can begin transitioning their paid search campaigns to Microsoft adCenter. During the transition, which is on-track for completion by the end of October, advertisers will continue to manage separate accounts on adCenter .