Result 1 - 5 of about 5
Microsoft Advertising Exchange Launches in Five More European Markets
This week has certainly been exciting. Yesterday I was at the Ad Trading Summit )ATS( in London delivering a keynote on storytelling and ad exchanges, and today a number of my colleagues are at dmexco )Digital Marketing Exposition & Conference( in Cologne to share the latest milestones in the European expansion of the Microsoft Advertising Exchange. Today were pleased to announce that our ad exchange is now live in Belgium, France, Germany, Italy and Spain,
author: Dennis Buchheim - MSFT
publisher: Microsoft Advertising Community
Microsoft Advertising Exchange Launches in Five More European Markets
This week has certainly been exciting. Yesterday I was at the Ad Trading Summit )ATS( in London delivering a keynote on storytelling and ad exchanges, and today a number of my colleagues are at dmexco )Digital Marketing Exposition & Conference( in Cologne to share the latest milestones in the European expansion of the Microsoft Advertising Exchange. Today were pleased to announce that our ad exchange is now live in Belgium, France, Germany, Italy and Spain,
author: Dennis Buchheim - MSFT
publisher: adCenter Analytics
Ad Trading Summit: Seizing Real-Time Bidding Opportunities
Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit )ATS(. Its my first time attending ATS and I think the timing is great. In 2011, the real-time bidded )RTB( exchange model has been further validated and Im looking forward to hearing from, and joining in discussion with, industry leaders to talk about the potential the data-powered media landscape offers marketers.
author: Dennis Buchheim - MSFT
publisher: adCenter Analytics
Microsoft Advertising Exchange: Inventory Updates and Perspectives from IAB Networks and Exchanges
Well, its safe to say that its been an eventful week for our team! Before we head into the weekend, I wanted to share some of the milestones our exchange has reached, as well as a perspective from my teams participation in this weeks IAB Networks & Exchanges conference in New York City. First, Im proud to share that all non-guaranteed MSN and Fox Sports inventory is now available through the Microsoft Advertising Exchange in the U.S. ,
author: Dennis Buchheim - MSFT
publisher: adCenter Analytics
Microsoft Advertising Exchange: Inventory Updates and Perspectives from IAB Networks and Exchanges
Well, its safe to say that its been an eventful week for our team! Before we head into the weekend, I wanted to share some of the milestones our exchange has reached, as well as a perspective from my teams participation in this weeks IAB Networks & Exchanges conference in New York City. First, Im proud to share that all non-guaranteed MSN and Fox Sports inventory is now available through the Microsoft Advertising Exchange in the U.S. ,
author: Dennis Buchheim - MSFT
publisher: Microsoft Advertising Community
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