A lot of people in the industry have said that mobile search advertising will one day be larger than the PC. While Im sure that day is not too far in the future, during todays Mobile Search Ads panel discussion, I focused on what consumers and advertisers are doing today that is different from the PC, and more importantly, whats working for them. Heres a quick summary for those of you unable to attend: Mobile search is not PC search.

A lot of people in the industry have said that mobile search advertising will one day be larger than the PC. While Im sure that day is not too far in the future, during todays Mobile Search Ads panel discussion, I focused on what consumers and advertisers are doing today that is different from the PC, and more importantly, whats working for them. Heres a quick summary for those of you unable to attend: Mobile search is not PC search.

Today at Social-Loco, I had the opportunity to share Bings thinking around local search advertising specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift, how Bing is helping advertisers engage consumers at the important moment of decision. For context, many know that mobile has become a medium where consumers are looking to complete tasks. According to a study we recently conducted with ROI Research,

The following has been cross-posted from the adCenter Blog. Today at Social-Loco , I had the opportunity to share Bings thinking around local search advertising specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift, how Bing is helping advertisers engage consumers at the important moment of decision. For context, many know that mobile has become a medium where consumers are looking to complete tasks.

Today at Social-Loco , I had the opportunity to share Bings thinking around local search advertising specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift, how Bing is helping advertisers engage consumers at the important moment of decision. For context, many know that mobile has become a medium where consumers are looking to complete tasks. According to a study we recently conducted with ROI Research,