While everybody knows about "Russian Google" Yandex, today I want to talk about another big player in Russian online advertisement market - Mail.ru . Mail.Ru Group Limited is one of the biggest Internet company )more than 1800 employees( in the Russian speaking part of the World Wide Web and seventh largest Internet business in the world. Company reports to have more than 11.6 million visitors per day and their sites reach approximately 80% of Russian Internet users.

I just came back from Moscow after spending three days at the RIF+KIB 2011 , the biggest Internet conference in Russia. I decided to attend this event to use this opportunity to promote SEMPO in Russia, and learn for myself about SEO/SEM business practices in this rapidly growing market where Yandex, not Google, is a dominant search engine, and what difference does it make. It was a very interesting experience,