Posted by Duncan Morris There are lots of people who would class themselves as a developer and would say they can code in any given language. Often the difference between a good developer and a great developer isn't anything to do with the program, how well it works, and how few bugs there are. The great developers make programs that work but they make them in a way that isolates the various components from each other.

Posted by Duncan Morris Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. This should ensure that we are giving consistent information to our various clients. Most of these guidelines have been fairly straightforward with nothing in them to write home about. However, one of the hardest guidelines to write has been the one talking about xml sitemaps. So, rather than horde my thoughts,

Posted by Duncan Morris Will and I have a recurring argument about what should and shouldn't be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct.

Posted by Duncan Morris I'm hoping this post will become the first in a series of posts from me, talking more about SEO from a developer's perspective. A lot of the posts around tend to be more centered on SEO from a marketing perspective. If you have anything you'd like to see covered, please leave a comment and I'll do my best. The work done by developers rarely hits the headlines but can often be the difference between success and failure in an SEO project.

Posted by Duncan Morris Last week Will blogged about what he called the World Series Spidering Problem where he looked at geo-delivery and when this crosses the line into cloaking. The short answer is that showing different content to UK based users would be seen as cloaking, as it would break the "golden rule" namely: Googlebot should see the same content a typical user from the same IP address would see.