A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgement though: a tool is only as good as it's data - make sure the data is believable. Cross reference against other sources.
PPC Scams to Avoid
Friday, February 24, 2012, 12:18:31 GMT by Duncan Parry
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it probably is. Here are some of the approaches you should be suspicious of when looking to outsource PPC.
After a year's delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
Predictions are popping up everywhere as the New Year begins. Instead of producing another list of things that are likely to happen, here are the five things I'd like to see happen in 2012 but in reality probably won't. Bing Takes 15.
