Given the regular references we make to how important your feedback is to us, we thought it might be interesting for you to hear a bit more about how our products and features get developed. For todays blog post, were talking to Susan Palmer, a Customer and Partner Experience )CPE( manager for Microsoft Advertising. She works on our search advertising platform and tools, including adCenter and adCenter Desktop. Susan,

Just getting a campaign up and running can feel like the most challenging part of building a media plan. But what if you want to improve your campaign performance once your ads are running? Atlas has an external tool called the Creative Optimization Advisor to give you real-time optimization guidance on your campaigns. What is the Creative Optimization Advisor?

As any media planner knows, the success of a campaign is determined by how efficiently you are able to find and engage your target audience of consumers. Ad servers like the Atlas Media Console can help you to automate and optimize the creative messages that are delivered to that target audience. Optimization wont matter if you cant successfully find potential consumers online. And while there are a number of solutions to aid media planners available in the market today,

As Jason mentioned in his most recent blog post , standard reports provide a set of over 35 pre-configured reports to aggregate some 300+ data fields and 100+ metrics. In this blog post, Im going to go into a bit more detail about this standard set of reports, where you can find them, and what you can do with them. A standard report is any report that is available to all Media Console users. It includes every report you can see except those that you create yourself.

Earlier this week, the Media Console User Assistance team migrated all of its help content to a help system that is used across other Microsoft Advertising products. Weve moved to this system to provide a better help experience for you, our users. The new system comes with a few cool features: 1. Improved searching. The search engine reviews all text in each topic including titles, and then provides results ranked by relevancy, instead of alphabetically,