"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up?

News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what they search for differs greatly.

Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices.

Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don't engage with consumers on this turf just might find themselves left out in the cold.