Many content marketers will tell you the importance of having an editorial calendar. I've advocated for them myself in the past - keeping an editorial calendar offers a number of clear benefits for business bloggers. But the fact is, I currently don't run a strict editorial calendar. I plan out our schedule for a week .

If you've been playing the SEO game for a year or more, odds are you've got the basics down by now. By "basics," I mean stuff like: Keyword research - You have a strategy when it comes to the topics you select and the keywords you target in your site content. This strategy is driven .

It takes all kinds of keywords to make up a website, from head terms to the long tail, and different types of keywords accomplish different goals. Some drive tons of traffic, others are important for establishing authority. Then there are the keywords that convert. If you're trying to sell a product or service through your .

I'm sure you've seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M's or taco pizza instead of taco salad. This is like that, only less delicious. )But reading, like celery, has negative calories!( Here are a few ideas to help you a( use your time more efficiently .

Over at the WordStream blog, we typically publish a list of our most popular content at the end of every month and every year. This is more than a way to drum up a few more views for those blog posts - it's an opportunity to learn from our own successes and apply those lessons .

Interviews with experts or industry "celebrities" are a staple on business blogs, but the group interview - asking multiple experts the same question or set of questions - is relatively underused. This may be because it takes more effort than interviewing a single person - but, as with anything else in marketing )or, you know, .

It's often the case that what works for PPC works for SEO, and vice versa - at least to a degree. You'll certainly have to tweak your techniques when moving between organic and paid search efforts, but there's no reason that gains and losses in one area can't inform your decisions in the other - this goes for keyword research, landing page optimization, and, I'd argue, copywriting.