So what are we calling it today? Link building, link prospecting, content marketing, linkbait, socialbait, PR ? Whatever it is and whatever sub-definitions exist for the process of finding quality, related websites to link back to yours is difficult and time-consuming work. As with most processes associated with SEO campaigns, or website marketing campaigns in general,

Jim Boykin recently released a free, but powerful tool , that can help you check on broken links, redirects, in addition to helping you generate a Google Sitemap. Being a free, web-based tool you might think it's a bit lightweight but you'd be wrong :( It can crawl up to 10,000 internal pages, up to 5 runs per day per user. In addition to the features mentioned above, the tool offers other helpful data points as well as the ability to export the data to CSV/Excel, HTML,

This is Eric here at SEO Book and today we're going to be talking all things local search with a couple of local search experts from Firegang.com . Jacob Puhl and Adam Zilko are joining us today, thanks for the time guys and we are thrilled to have you here. Adam: Thank you. Jacob: Thank you. For our readers )and listeners(, this is quite a deep, informational interview so we've added a couple things to make the information perhaps a bit easier to digest.

Ahrefs is the newest entry into the link research tool space. They use their own bot and their own index )which they state is based on information from a trillion website connections(. They claim their index is updated every 30 minutes and the fresh data is available to their users within 30 minutes of the actual index refresh. Ahrefs also has a ranking database of roughly 45 million keywords from 9 different countries )US GB FR RU DE ES IT AU BR(.

Here is the audio if you'd prefer to listen :( Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys. Taylor Pratt: Yeah, thanks for having us. Jon Henshaw: Yeah, good to see ya! Eric: All right, so we just have some questions here that I think our readers will appreciate and some of our members have been interested to know about as well. So,

Sometimes it's the little things in life....Boomerang for Gmail )and Outlook( is an incredibly useful, lightweight, powerful link outreach app. Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign.

Website Auditor is one of the 4 tools found in Link-Assistant's SEO Power Suite . Website Auditor is Link-Assistant's on-page optimization tool. We recently reviewed 2 of their other tools, SEO Spyglass and Rank Tracker. You can check out the review of SEO Spyglass here and Rank Tracker here. What Does Website Auditor Do?

SEO Spyglass is one of the 4 tools Link-Assistant sells )individually( and as a part of their SEO Power Suite. We did a review of their Rank Tracker application a few months ago and we plan to review their other 2 tools in upcoming blog posts. Key Features of SEO Spyglass The core features of SEO Spyglass are: Link Research White Label Reporting Historical Link Tracking As with most software tools there are features you can and cannot access, or limits you'll hit,

Buzzstream recently rolled out a beautiful UI update and I've been impressed with their offering for awhile now. We like to review products which we ourselves use , as well as products that we feel are impressive. For me, Buzzstream fits both of those characteristics. Buzzstream is a tool that I am fully adding to my toolset for 2012 and I think you should give it a shot as well. What is Buzzstream?

Recently we had the pleasure of interviewing one of my favorite link building experts, Melanie Nathan. Melanie has been involved in online marketing since 2003 and is a wonderful writer on all things link building in addition to being a well-respected link builder by her peers. Melanie runs CanadianSEO , an internet marketing company based in Canada. You can check out some of her posts from the web here , follow her on Twitter here , and follow her on Google Plus here .

Link Assistant's Rank Tracker Reviewed Link Assistant offers SEO's a suite of tools, under an umbrella aptly named SEO Power Suite , which covers many aspects of an SEO campaign. Link Assistant provides the following tools inside of their Power Suite: Rank Tracker - rank tracking software WebSite Auditor - on-page optimization tool SEO Spy Glass - competitive link research tool Link Assistant - their flagship link prospecting, management,