In recent weeks weve received a lot of inquiries from advertisers, agencies, and other partners about our approach to working with third parties who resell our inventory )who we call channel partners(. I referenced the topic in a three - part post back in June, but in the wake of our recent partnership with Yahoo! and AOL, this is an opportune time to reaffirm our position and unequivocally articulate the strategy and principles that drive it.

In recent weeks weve received a lot of inquiries from advertisers, agencies, and other partners about our approach to working with third parties who resell our inventory )who we call channel partners(. I referenced the topic in a three - part post back in June, but in the wake of our recent partnership with Yahoo! and AOL, this is an opportune time to reaffirm our position and unequivocally articulate the strategy and principles that drive it.

Do ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to capitalize on the changing dynamics of an RTB-enabled ecosystem. Click here for Part 1 and here for Part 2 .

Do ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to capitalize on the changing dynamics of an RTB-enabled ecosystem.

Do ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to capitalize on the changing dynamics of an RTB-enabled ecosystem. Part 1: Industry Background / Overview Increasingly,