Its that time of year again: Days are getting shorter, leaves are starting to turn color, football season is in full swing, and if you are a digital marketer, holiday season planning is top of mind. Getting ahead of the holiday season and testing keyword selection, ad copy and keyword position performance prior to the upswing in search traffic can allow you to take full advantage of this opportunity while minimizing the potential of wasted marketing dollars.

Its that time of year again: Days are getting shorter, leaves are starting to turn color, football season is in full swing, and if you are a digital marketer, holiday season planning is top of mind. Getting ahead of the holiday season and testing keyword selection, ad copy and keyword position performance prior to the upswing in search traffic can allow you to take full advantage of this opportunity while minimizing the potential of wasted marketing dollars.