Posted by Eric Enge One of the reasons people focus on buying links is that they want to be able to select the anchor text that they need to drive their rankings. It makes for a pretty simple relationship. You offer the publisher of another site money for a link, and in return you get to specify the link. If they don't want to give you the anchor text you want, you move onto another site. In spite of all this )and as most of you know(, I Don't Buy Links .

Posted by Eric Enge Intro from Rebecca: Eric Enge is a guest blogger for SEOmoz. His posts primarily focus on link building, but he has tackled other topics as well. He has previously written about the role of outbound links , various ways to pursue links , the role of directories in link building , Google's Ajax APIs , and how he doesn't buy links . Today he'll be shifting gears a bit and will be talking about duplicate content. Enjoy!

Posted by Eric Enge Outbound links play a critical role in your overall linking strategy. This runs counter to the philosophy that used be popular in the industry, that of hoarding PageRank. You do read less about the notion of hoarding PageRank these days than you used to, but I still think that many publishers do not fully understand why outbound links are important. Understand Your Target It all comes down to what you need to do to receive authoritative links.

Posted by Eric Enge Intro from Rebecca: Eric Enge is a guest blogger for SEOmoz and has contributed posts on topics like link building and APIs. Today he'll discuss the benefits of providing quality content on your site. One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" )a term I don't like because of its negative connotations(,

Posted by Eric Enge Intro from Rebecca: Eric Enge is a guest blogger for SEOmoz and has contributed various posts on link building. Today he'll be tackling the Google Ajax API. Enjoy! At Stone Temple Consulting , we've spent some time playing with the Google Ajax Search API and the Google Ajax Feed API . These are great tools for embedding dynamic content in your web site. This post is going to talk about how to use these two APIs to do just that.

Posted by Eric Enge One great way to get lots of links is to launch a massive media campaign. This works particularly well if you are a large brand. What if you aren't? Well then, you are at a disadvantage. Massive media campaigns are great ways to get lots of links, and major brands launch these things without even blinking an eye. Assuming that this is not an option for you, let's explore the kinds of things that you can do instead and win, anyway.

Posted by Eric Enge Directories can provide a rapid way to get new links to a site. Opinions on how to approach this range from submitting to every directory in site, to being highly selective. This post will discuss what's happening under the covers to provide some perspective on how you might choose to approach it. The Basics - Yahoo The key things that search engines look for in determining whether a directory will pass link juice are pretty basic.

Posted by Eric Enge In my eyes, there is no paid links debate - I simply don't buy links, for our own sites, or those of our clients. This post will lay out the basics of why we don't buy links, and is the first in a series on link building strategies. To set the record straight up front - I am not telling you that you should not buy links. However, if you do, you should fully understand the risks that you are taking. Let's start with a look at Google's policies.