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Author: Esco Strong - MSFT
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Result 1 - 2 of about 2
AppNexus Summit and Making RTB Real
Earlier this month, I was honored to be invited by our partners at AppNexus to speak at the summit and present Microsofts perspectives on exchanges and real-time bidding, particularly from the vantage point of a large publisher and technology company. Below is a quick rundown of what I shared. I focused my presentation on a few topics including: the rapid pace of innovation throughout the ecosystem through the management of brand considerations for both buyers and sellers,
author: Esco Strong - MSFT
publisher: adCenter Analytics
AppNexus Summit and Making RTB Real
Earlier this month, I was honored to be invited by our partners at AppNexus to speak at the summit and present Microsofts perspectives on exchanges and real-time bidding, particularly from the vantage point of a large publisher and technology company. Below is a quick rundown of what I shared. I focused my presentation on a few topics including: the rapid pace of innovation throughout the ecosystem through the management of brand considerations for both buyers and sellers,
author: Esco Strong - MSFT
publisher: Microsoft Advertising Community
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