Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. First and foremost, I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and advertisers are hungry to understand how technology can help them tell their story with more consumers. In addition: 1.

Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. · I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and advertisers are hungry to understand how technology can help them tell their story with more consumers. · The attendees were a whos who of brand marketers rarely seen together outside of the Cannes Lions Festival.

The following has been cross-posted from the Global Microsoft Advertising Blog . With a New Year approaching, we typically take time to reflect on the past year and make resolutions for the coming one. For me, Ive been taking stock of my first six months in this role and the world of digital advertising. In the conversations Ive had with advertisers, publishers and agency partners since May,

With a New Year approaching, we typically take time to reflect on the past year and make resolutions for the coming one. For me, Ive been taking stock of my first six months in this role and the world of digital advertising. In the conversations Ive had with advertisers, publishers and agency partners since May, Ive heard firsthand the challenges each faces in leveraging technology to unite their brand with consumers.

While this is my first time at the Cannes Lions International Festival of Creativity , this marks the 10 th year Microsoft Advertising is sponsoring the event. You will see and hear a lot from us this week at our business conference, in our technology experience center and on the main stage in our keynote. Many discussions will take place around what makes great advertising. What is the essence that make brands come to life or stories real on any screen or device?

While this is my first time at the Cannes Lions International Festival of Creativity , this marks the 10 th year Microsoft Advertising is sponsoring the event. You will see and hear a lot from us this week at our business conference, in our technology experience center and on the main stage in our keynote. Many discussions will take place around what makes great advertising. What is the essence that make brands come to life or stories real on any screen or device?