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Author: Frank Holland - MSFT


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Microsoft Selected by Emirates for #AllTimeGreats Global Football Ad Campaign
Wednesday, April 16, 2014, 08:14:11 GMT by Frank Holland - MSFT
Today, we are announcing some exciting news: Microsoft Advertising has been chosen by Emirates and its media agency Havas Media Group as one of the key partners for their World Cup advertising campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens )PC, TV, tablet and mobile(.
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Be More Oreo: How Brands can Emerge Victorious from this Year's Super Bowl
Tuesday, January 28, 2014, 17:20:18 GMT by Frank Holland - MSFT
Is it possible to dunk in the dark? I would say yes! In my home, we felt compelled to try this new form of extreme dunking during last years Super Bowl. Im sure we werent the only ones, as 15,000 people retweeted Oreos original post on Twitter following a blackout during the big game. As you may recall, one of the most memorable aspects of Super Bowl XLVII last year between the San Francisco 49ers and Baltimore Ravens occurred not on the field, but off of it.
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Why Brands Should Be Dreaming of a Cross-Screen Christmas
Wednesday, December 11, 2013, 14:33:25 GMT by Frank Holland - MSFT
When I was growing up, Christmas was all about one screen: the television set. Some of my favorite holiday memories are sitting around the TV with my family enjoying old classics like Its a Wonderful Life and eating one too many Christmas cookies. Today its a very different story. My wife and I will cook up a big meal in the kitchen, checking recipes and streaming holiday music through our tablet. Our children will be home from college sharing status updates,
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Turning visions into reality: Microsoft and IPG Mediabrands at dmexco
Wednesday, September 18, 2013, 10:01:16 GMT by Frank Holland - MSFT
This morning at dmexco in Cologne, I took part in a discussion onstage with Matt Seiler, IPG Mediabrands Global CEO. It was an interesting and stimulating conversation and I wanted to share some of it with you now Dmexcos motto for 2013 is Turning Visions into Reality, something we identify strongly with at Microsoft. Were turning our vision into reality with our new devices and services strategy. Matt and I discussed how advertising fits into this picture,
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Sneak Peek: Microsoft Showcasing Experiences That Go Beyond at Cannes Lions International Festival of Creativity
Thursday, June 13, 2013, 16:01:33 GMT by Frank Holland - MSFT
The following was originally published on The Official Microsoft Blog . Over seven days in June each year, the advertising industry comes together at the Cannes Lions International Festival of Creativity to learn from the best and celebrate work that is changing the marketing landscape. Celebrating its 60th year, Cannes Lions 2013 is expected to be the largest ever with at least 11,000 delegates attending from more than 90 countries.
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Microsoft Advertising Announces New Leaders in Europe
Friday, March 15, 2013, 16:02:02 GMT by Frank Holland - MSFT
Im happy to announce several important leadership changes for Microsoft Advertising & Online )A&O( in Europe. These appointments will help Microsoft grow and drive long-term success of our advertising business across Western Europe. Effective immediately, Andy Hart is the new VP, A&O Europe. In this newly created role, Andy will bring a consolidated voice of the field and customers in Europe to our headquarters in the Seattle area. In addition,
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Stephen Kim to lead Microsoft Advertising Global Agencies and Accounts
Wednesday, February 20, 2013, 23:40:00 GMT by Frank Holland - MSFT
Im pleased to share that, effective immediately, Stephen Kim is Vice President of Microsoft Advertising Global Agencies and Accounts. Stephen started in digital advertising 15 years ago and has spent the last decade at Microsoft working in close partnership with agencies, brands and publishers. He is passionate about digital advertising and our industry. At Microsoft, Stephen has led our efforts in a range of areas including research, marketing, branded entertainment,
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Microsoft Advertising Digital Trends & Opportunities in 2013
Wednesday, January 9, 2013, 17:01:07 GMT by Frank Holland - MSFT
The turning of the New Year is a good time to look ahead. As we start into 2013, we are excited about the shifts in the digital advertising industry. Banners and buttons are turning into more native experiences. Marketers are creating content that people want to interact with, leading to brand building. Buying and selling is possible with less friction, and more efficiency. All this and more is setting the stage for our industry to grow.
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community

Microsoft Advertising Signs Top Brands and Publishers for Windows 8 Ads in Apps
Thursday, November 1, 2012, 14:06:23 GMT by Frank Holland - MSFT
Today we are excited to share that as of October 26, when Windows 8 became globally available , Microsoft Advertising had signed on more than 25 brands from around the world for Windows 8 Ads in Apps campaigns. Our teams across various countries have signed on numerous advertisers across a range of verticals from autos to entertainment, beauty to banking, beverages to technology.
author: Frank Holland - MSFT
publisher: Microsoft Advertising Community


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