With so much going in the Internet and social media space sometimes it feels like you just missed something. After looking at this article from AdAge I had that feeling. It looks at the problem of waste that many advertisers are experiencing in the mobile space and how an accreditation process could give advertisers some solace that what they are paying for is what they are actually receiving.

We talk a lot about reputation here at Marketing Pilgrim. After all, our founder, Andy Beal has quite a reputation himself in the fast growing field of reputation management, monitoring and online listening. With that in mind we often see stories a little bit differently than some. Today's case in point is the tax avoidance story that is currently surrounding Apple. The company is already getting dinged here and there with some reputation matters,

As we look over the horizon and can catch a glimpse of summer , Marketing Pilgrim would like to take a moment to say thank you to some very important people to us: our sponsors. Since we have rolled out our channel sponsor program we have had great success for our existing sponsors and we are getting a lot of interest from future sponsors as well. If you would like to learn more about the content marketing and advertising opportunities we have here at Marketing Pilgrim,

Hey, in case you haven't the rumor is now the truth: Yahoo! has purchased Tumblr. You can read about it and all the predictions, cheers, jeers and whatever just about anywhere in the Internet industry press mainly because there is not much else going on. In looking at the various reports that have tried to make sense of the purchase there is no more interesting than Yahoo's own post on Tumblr which says,

Searching for your next great job? Looking for that perfect person to fill your open position? Don't forget to check into the Marketing Pilgrim Internet Marketing Job Board . If you are looking for a new job then find the full listings here . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your openings here .

Earlier this week Google announced that they will be supporting schema.org markup for organization logos. In the midst of all the Google I/O hubbub this kind of announcement can seem minor but if there is a way to get an edge in a search result that is not so minor now, is it? The Official Google Webmaster Central blog reported Today, we're launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image.

Google's AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the advertiser, got a facelift of sorts. Google is on a push to make things more beautiful and efficient. I get it in theory but the whole beautiful part sounds so forced although it is a company mantra these days. The Inside AdWords blog tells us Today, when you log into AdWords Express,

The news was flying fast and furious out of the Google I/O event yesterday. If you missed Matt McGee's live blogging you missed more than a few chuckles but hey, that's the way the Google Glass crumbles )yup, that was awful(. As we often do here at Marketing Pilgrim, we will turn over some of the reporting to Google itself regarding changes in Google+. Until these changes are realized by all it seems pointless to analyze or predict what they do or don't mean. Besides,

The Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers. What that mobile world has created, however, is a brave new world for the consumer who now wields more power than ever. That power comes mostly in the form of reviews of a business' products and services. It all leads to a customer who can voice great joy or great dissatisfaction with a business and that is power. According to Gib Olander, CEO,

Square is a revolution in the way that merchants of all sizes )but especially the smaller ones( take payments for their products and services. Even in the little town I live in I can count several 'main street' merchants using the Square system to make their payment processing direct and easy. You pay on what you process and there are no extra hoops to jump through etc etc.

Our friends at PPC Associates have put together an infographic to hopefully clear up the age old )as in the social media age( question about the importance of recommendations in the purchase process. We don't know for sure but we sure do 'like' this infographic and we hope you do as well.

It's official. The deal that was deemed a 'non-starter' by opponents back in April is now officially deemed inadequate by Google rivals. This time though it appears they actually had something to read vs. just complaining about what was rumored. At least that's a step in the right direction'.. I think. Of course,

Matts Cutts says that just about every SEO needs to watch this video. Don't believe us? Here you go. Pretty much every SEO should watch this video: goo.gl/K0CPE )unless you prefer surprises( Matt Cutts )@mattcutts( May 13, 2013 We know a few readers might fall into that category, so here you go.

If a company just entered the Fortune 500 for the first time which makes it one of the largest )and almost automatically, well respected( companies in America it might be reasonable to think that there is some decent thinking going on there, right? Apparently at Facebook that might be asking too much. Now, to be fair, it's not like the company is completely in the dark. It's done a great job getting to where it is today. The trouble for the company,

Google is taking this whole streamlining thing quite seriously. The latest 'victim' is their SMS Search product which allowed users to conduct a search by text message. Ghacks reported Many users of the service are reporting that the service has apparently been shut down by Google this night. When they send a search term to Google's SMS Search number, 466453, they get the following response: SMS search has been shutdown. You can continue to search the web at google.

Meetup CEO Scott Heiferman is pretty opinionated, especially about Google Glass. Let's keep this simple. Watch this video from Business Insider and tell us in the comments why you agree or disagree with his take. Have a nice weekend.

A Pilgrim Friday reminder! If you are looking for a new job - check out what companies have pinned exciting opportunities to the Marketing Pilgrim Internet Marketing Job Board . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Check out a sampling of some of the jobs posted )as of today May 10, 2013(: Social Media Manager - Confidential - Paramus,

LinkedIn is the place to go to get a new job, right? Well, that is not likely to change but what is changing is what else LinkedIn is allowing its users to do, mainly to show off their expertise with their content. Whether it's sharing others' content or finding a way to get yourself in front of other experts LinkedIn is the place for professionals to play. Watch the SlideShare presentation to help determine what this might mean to you.

We have seen some pretty cool summaries of photo sizes for various social media outlets. It's important stuff because images are driving the Internet these days. Sure it's nice to put a few words together but who is actually reading )other than Google(? The folks at PostRocket put together this infographic showing how to optimize photos for Facebook. As we used to do all the time with PR that was disguised as research, we ask you to use this data with caution.

Say what you will about Klout )and I am sure someone will have plenty to say about it for sure( but they are making progress in tying a measure of social media impact with Perks for those who 'measure up'. The latest offering is actually pretty interesting. The Klout blog explains Today we're announcing a partnership with American Airlines that gives Klout users access to nearly 40 worldwide lounge locations including San Francisco, Dallas, Los Angeles, New York, Tokyo,