In addition to running its well-known and successful online job site, Monster.com, Monster also helps its clients to place ads containing job listings across other sites via the Monster Career Ad Network product. And while it has long been clear that the Career Ad Network drives job seekers to its clients sites, it hasnt always been easy for Monster to quantify the exact value of those ads beyond an immediate click and successful job application. To address this challenge,

Were thrilled to announce that as of yesterday, April 25th 2011, Atlas offers certified Conversion, Click, Action and Impression data four )4( times each business day in MyReports. We understand that decisions need to be made quickly, and that Atlas clients around the globe need updated data that maps to their working day not just at 9 a.m. US Eastern time. With certified Atlas data available four times per business day,

This is part 2 of our guest post from from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfishs flagship New York office since 2007 as the Director of Advertising services, leading the Campaign Management and Ad Operations teams to execute the display media campaigns for the agency. He was previously the Director of Product Management at Mediaplex,

This week we have a guest post from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfishs flagship New York office since 2007 as the Director of Advertising services, leading the Campaign Management and Ad Operations teams to execute the display media campaigns for the agency. He was previously the Director of Product Management at Mediaplex,

This week we have a guest post from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfishs flagship New York office since 2007 as the Director of Advertising services, leading the Campaign Management and Ad Operations teams to execute the display media campaigns for the agency. He was previously the Director of Product Management at Mediaplex,

This week we have a guest post from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfishs flagship New York office since 2007 as the Director of Advertising services, leading the Campaign Management and Ad Operations teams to execute the display media campaigns for the agency. He was previously the Director of Product Management at Mediaplex,

Delivering actionable analytics for marketers is at the heart of everything Atlas does. However, its important to recognize that theres more to marketing analytics than just a bunch of marketing data. Its important to make that data )1( understandable, )2( actionable, and )3( manageable. This is why were excited about our Atlas+ solutions that combine the marketing insights customers are accustomed to receiving from Atlas,

Happy New Year from Atlas! A colleague of mine here at Atlas, Harrison Magun, recently posted some observations on digital marketing and predictions for 2011 on his blog, digitalCMO . As we think about the evolution of digital marketing in 2011 as well as the investments were making in the Atlas platform this year, I found the following predictions from Harrison to be particularly relevant : 1. If 2009 was the year of consumer adoption of social and mobile,