There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists.

Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These tools will help you hunt down, status check, and then redirect your link equity back where it belongs.

Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space - what worked, what didn't, and some helpful tips.

Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link prospecting. This beginner's guide will walk you, your interns, your contractors, or your staff through the basics of link prospecting.

I love link rot... and so should every marketer tasked with creating and/or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content. .

Ask 1 inhouse SEO about her crucial, must-have link building tools and you'll get 3-4. Ask 7 inhouse SEOs about their favorite link building tools and you'll get, well, 16 ;( This list serves as an excellent starting point for new, inhouse link builders. There are some gems missing of course - we only caught up with 7 SEOs, not 70' Please add your favorite tools to the comments, and, especially, add new ways to use old tools!