Assumptions, strategies, and tactics change so rapidly in our industry that it's hard for most small businesses to keep up, let alone try to research all the latest news and advice that floods the blogosphere, so learn how to spot SEO con artists.

Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate a lift of between 4x and 8x. Here's how to turn ineffective ad campaigns into retargeted success.

You've run your share of testing to win over the HiPPO's, you've proven your mettle, and won some deserved attention from your peers. What's next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test?

Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers.

The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective. For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety o.

Around the same time last year, we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations. This year, an eConsultancy report estimates the UK web analyti.