Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal - but achieving that is not always easy. How do you ensure that all your UK customers aren't seeing prices in dollars or that your Spanish users aren't seeing product pages that are only available in Peru?

Data released by comScore has shown that Facebook is now the leading social network in Brazil, with a staggering 192% increase in the number of visitors in the past year. Brazil is the fifth biggest user of social networks globally, yet Facebook has until now struggled to compete with the popularity of Google owned Orkut, which had a strong presence in the South American country. The figures are quite astonishing. In December 2010, Facebook had 12 million Brazilian users,

With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search marketer all the more challenging. Ani Lopez, a native Spaniard working as an SEO Manager in Canada,

The only conference for international marketers is back in London on 24th November - and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are 5 reasons why you'll want to be there: Unique Content: ISS covers topics you won't find anywhere else.

International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it - and survived! Annabel Hodges, aka @searchpanda , will be speaking on the international SEO panel, where she and her OMD colleague Martin MacDonald, will share strategies,

International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues and challenges involved in creating and managing search and social media campaigns in multiple markets and languages.

Twitter is now available in an additional 5 languages, Simplified and Traditional Chinese, Hindi, Tagalog and Malay, meaning that the microblog is now available in a total of 17 languages. It also plans to increase add six more languages: Swedish, Danish, Norwegian, Finnish, Polish and Hungarian. Twitter, which last week, announced that it has 100 million active global users, uses crowdsourcing to translate its site, apps and support pages. No related posts.

Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world. When asked "Which online activities have you done in the past month", almost 70% of respondents had watched an online video clip, 50% had managed a social network profile and 35% had commented on a story, yet only 25% had written a blog post and less than 20% had written an article.

South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver holding over 72% market share. Jae Choi, CEO at NHN US, the company which owns and developed Naver will be speaking at the International Search Summit New York on 12th September, offering delegates a unique insight into the Korean market.

2011 has been a big year for Russian search engine Yandex. In May it launched an IPO which saw it achieve over $1bn in investment and it has seen its share of the 2nd largest search market in Europe grow to 65% - more, in fact, if you consider its recent partnership with rival search engine Rambler. I spoke to Preston Carey of Yandex ,

Today sees the start of the Yahoo-Microsoft Search Alliance roll-out into Europe, with Yahoo! organic search results in France, Germany, Italy, Spain, the UK and Ireland being powered by Bing. This change has already been implemented in the US & Canada, Australia & New Zealand as well as some Latin American markets. Despite Bing technology powering the results, both search engines will continue to deliver their own search experience.

Baidu has announced that its Q2 net profit has almost doubled compared to the same period last year and is predicting a further increase in Q3. Baidu is benefiting from the increasing number of advertisers investing heavily in the world's largest internet market, which passed 500 million users last week, and has grown its number of customers by 17%.

International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East . Taking place on September 12th in New York City, the Summit will immerse delegates in a day of insights, debates and discussions on a range of international search and social media topics. We'll be welcoming back speakers such as Bill Hunt ,

There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not for the first time, as he also received the accolade at International Search Summit in San Jose earlier in the year.

Russian search engine Yandex isn't resting on its laurels following its successful IPO last month but continuing to consolidate its leading position in the Russian market through a collaboration with fellow Russian engine Rambler. From 23rd June, Rambler will be using Yandex to power its search results, as well as joining the Yandex.Direct ad network, however it will also continue to show ads placed on Begun,

Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience - no mean feat! Jenny Leahy, who leads the Web Marketing and Evangelism team at Microsoft Advertising, will be speaking at the International Search Summit @ SMX Advanced on June 9th,

Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook . However Facebook has seen a huge 76% growth in the past year, indicating that this lead may not last for much longer.

Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, and a further 1 million around the world, is compatible with Apple and Android Operating Systems and is currently used in 216 countries. The app enables users to send text messages, as well as links,

The International Search Summit Munich on April 4th covered a wide range of search topics - from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were a lot of tips and tricks to come out of the day and I've summarised some of the key takeaways below: #1 Research your markets .

It hasn't been a good year for Google in China, and the search engine has suffered another blow this week when China's most popular portal Sina stopped using Google's search box on its website. Sina, which is China's third most popular website and has almost 1 billion page views daily has stated that its contract with Google has come to an end, and that it intends to use its own search technology going forward.