When I ask a new client what they are looking for, the answer almost always involves either the phrase "low hanging fruit" or "quick wins". It makes sense too, we all want to find efforts that have a low cost associated with them )resource or monetary( and have a significant impact. Unfortunately quick wins frequently tend to be harder to find than high cost initiatives like revamping your entire site architecture.

Need more tightly relevant links? Go local! Here are 5 tips for you to get inspired! 1. College Websites Many college's are looking local businesses to work with students in order to give them " real life experience ". When I was in school , I had the opportunity to work with several local businesses and do a variety of marketing projects for them. These companies were featured on the marketing department's website and received links from the school.

If you are actively building links as part of your SEO efforts, you are probably tracking your metrics, but are your metrics helping you? You should be actively watching KPI's to ensure your link building is heading in the right direction. This begs two questions two questions: What KPI's do I track and how do you record these metrics so that they are actionable? The second question is pretty easy - you should be tracking your KPI's in a dashboard.