I was on Facebook last night and it happened to me to see in the home stream some comments about Matt Cutts' recent words about exact match domains and the possible end of their "superpower" in the SERP. I am sure you know what I'm talking about, or just ask yourself if you've ever seen domains like affordabledogdresses.com in the first spots of Google result pages' Now, will this situation change, as Cutts is saying? I think not, or at least not radically ,