Whenever I perform a competitive SEM analysis, its amazing to see how many companies are struggling with, or have completely ignored, landing page strategy. Those companies )including some big brands( often drop prospective customers off on their homepage and expect them to find their way )and of course, convert(. Not only can this approach lead to a big drain on ROI , its completely unnecessary. To me,

In part one of this series, I explained how to edit match types for a handful of keywords in adCenter Desktop . That method is perfect for laser-focused changes to specific keywords, but what if you wanted to update 50, 100, or more keywords at a time? Well, adCenter Desktop has you covered. You can easily work in Excel to add match types, adjust bids, etc. and then simply copy and paste that data into adCenter Desktop.

Paid search is a powerful online marketing channel, but it also can be extremely time-consuming. Since it can be so time-consuming, youll find that many search marketers focus on efficiency . The more efficient you can be at making adjustments to campaigns, ad groups, and keywords, the more time and opportunity you have for expanding )or refining( your campaigns. This can lead to a greater chance of SEM success.