Ever since Google rolled out Penguin 1.0 on April 24th, I've been heavily analyzing websites that were hit by the update )I've now analyzed close to 75 websites hit by Penguin(. Based on my analysis, I have written several posts covering my findings. In my latest post, An Update from the Over Optimization Front Lines, .

During a recent analysis, I ended up reviewing two sites that had very different site structure issues. Both websites held great content, but were structuring their content in a way that was causing problems SEO-wise. These "hide and seek" problems are inhibiting the sites in question from ranking well for target keywords, which is cutting .

Last week I presented at The New Jersey Communications, Advertising and Marketing Association )NJ CAMA( about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS. During my career, I've .

There's a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don't have a rounded analytics strategy, then you won't have a solid understanding of how your campaigns perform. In addition, if you don't have the .

We all know that blogging can be extremely powerful. One of the reasons that blogging can be so powerful is that it opens up a two-way communication channel with an audience. This can lead to higher engagement, more sharing, increased traffic, etc. It can also lead to a good amount of user-generated content, which can .

If there's one thing true about SEM, it moves at light speed. There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye. Given what I just explained, it pains me to see companies spend .

When Google+ first hit the scene this past summer, I couldn't help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how powerful Google's AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates .

In November I wrote a post explaining how just one line of code could destroy your SEO. It underscored the fact that sometimes hidden dangers can kill your SEO efforts. In addition, it also explained how a thorough audit can reveal those issues and get your site back on track SEO-wise. Well, I'm back with .

With the rise of Google and the power of Search, online reputation management )ORM( has become an extremely hot topic. Let's face it, after hearing about a person, brand, company, or product, most people Google it. As a result, and as many of you know already, the number people )and companies( needing help with online .

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure )SEO-wise(. Sure, Social Media Marketing is important, but let's not forget that SEO can be driving quality traffic 24/7, and for the long-term. When it comes to building SEO strength, you .

It's that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday shoppers. But, based on my conversations with companies over the past few months, I know there is one tactic marketers are overlooking, or are scared of implementing. Remarketing in AdWords. If you're not familiar with Remarketing,

I've written extensively about bounce rate on my blog over the past several years, including how to lower your bounce rate, blog bounce rate, homepage bounce rate, etc., but I've never written about how it's connected to SEO. Bounce rate is an incredibly powerful metric that can tell you a lot about campaign performance and the quality of your content in a very short amount of time. If you're not that familiar with Bounce Rate,

I know what you are thinking. Yet another Google+ post about how great the social platform is and how it can kill Facebook. Well, hold on a minute and hear me out. Yes, I've been testing Google+ extensively over the past two weeks. Yes, I think Google did a fabulous job with its social platform. And yes, I think Facebook should be worried. Google+ can definitely pull users and usage away from Facebook, which can cause problems for the giant social network.

One of the many things I love about SEO is that you often get to work on a wide range of projects, across various types of clients. I've had the opportunity to work with startups, ecommerce sites, big brands, small businesses, local businesses, etc. There are times that my schedule has me jumping from one end of the spectrum to another, yet all focused on Search. I love that, but along with working on a wide range of projects, you get to see the good, the bad,

It's not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is happening. They might see that traffic and conversion are down from organic search, but they simply don't know the categories of keywords that are being impacted, which pieces of content used to receive those visits, if it's a domain-level issue, etc. For marketers that aren't neck deep in SEO )and analytics(,

Keywords are at the heart of Paid Search )at least in the current SEM environment(. Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant impact on your SEM performance. When developing a keyword targeting strategy, having a solid understanding of your match type options is extremely important, along with how to use those match types effectively.

During meetings with prospective clients, I tend to heavily emphasize the importance of speed to the success of their SEO initiatives. By the way, I'm not referring to page speed, although that also matters in certain situations. Instead, I'm referring to how quickly a client can move from idea to execution . This includes how fast they can audit, change, brainstorm, publish, analyze, and optimize their efforts.

Are you targeting the entire universe of prospective customers via your paid search campaigns? If you are unsure, you're not alone. There are many factors that go into running a successful paid search initiative, including mapping out the right account structure, performing extensive keyword research, building ad creative, crafting campaign landing pages, analyzing and optimizing campaigns based on analytics, etc.

Achieving success in SEO is hard. For many businesses, SEO is often a long process that first involves assessing and identifying weaknesses for a given site, working to remedy those problems as quickly as possible, and then forming a longer-term strategy for increasing rankings, targeted traffic, and ultimately conversions from organic search. This is a challenge for any size organization, but it's exponentially more complex for large businesses.

If you're running Google AdWords campaigns, then you have probably heard of )and are hopefully using( ad extensions. If you aren't familiar with them, you should be. Ad extensions enable you to enhance your paid search ads by connecting additional types of information, such as product information, addresses, click-to-call phone numbers, etc. Specifically in AdWords, you can utilize ad sitelinks extensions, location extensions, product extensions, and phone extensions.