During a recent analysis, I ended up reviewing two sites that had very different site structure issues. Both websites held great content, but were structuring their content in a way that was causing problems SEO-wise. These "hide and seek" problems are inhibiting the sites in question from ranking well for target keywords, which is cutting .

Last week I presented at The New Jersey Communications, Advertising and Marketing Association )NJ CAMA( about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS. During my career, I've .

There's a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don't have a rounded analytics strategy, then you won't have a solid understanding of how your campaigns perform. In addition, if you don't have the .

We all know that blogging can be extremely powerful. One of the reasons that blogging can be so powerful is that it opens up a two-way communication channel with an audience. This can lead to higher engagement, more sharing, increased traffic, etc. It can also lead to a good amount of user-generated content, which can .

If there's one thing true about SEM, it moves at light speed. There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye. Given what I just explained, it pains me to see companies spend .

When Google+ first hit the scene this past summer, I couldn't help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how powerful Google's AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates .

In November I wrote a post explaining how just one line of code could destroy your SEO. It underscored the fact that sometimes hidden dangers can kill your SEO efforts. In addition, it also explained how a thorough audit can reveal those issues and get your site back on track SEO-wise. Well, I'm back with .

With the rise of Google and the power of Search, online reputation management )ORM( has become an extremely hot topic. Let's face it, after hearing about a person, brand, company, or product, most people Google it. As a result, and as many of you know already, the number people )and companies( needing help with online .

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure )SEO-wise(. Sure, Social Media Marketing is important, but let's not forget that SEO can be driving quality traffic 24/7, and for the long-term. When it comes to building SEO strength, you .