Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward.
Out of the box, Bing's new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta.
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.
A couple of things have always kind of bothered me about Twitter: its search functionality and analytics. How often have you tweeted a link or said something you thought was really pithy and gone back to try to find it? Depending on how often yo.
