Result 1 - 16 of about 16
Maile Ohye: Google Loves Your Ugly Baby, Plus the Future of Search #SESChi
Yes, it's true, your baby is damn ugly )as Tim Ash would point out(. It's tough to come to that realization for many webmasters, but it's harder for most to accept that despite how broken your website is, there are several Google-owned and operated websites that are probably just as broken. Not to worry, because Google also does their best to love you and your ugly baby by offering Google Webmaster Tools to you for free )or, at no cost to you(.
author: Guest Blogger
publisher: Search Engine Watch Blog
Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's marketing Catalyst at #SESChi
Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Was it due to his overly energetic delivery, or his curse words, or maybe his cleverly inserted punch lines? Perhaps, but below the surface of all that showmanship was a genuine message that resonated amongst agency and brand marketers alike. Click to read the rest of this post.
author: Guest Blogger
publisher: Search Engine Watch Blog
All B2B Marketers Are Boring? - SES Hong Kong
That was the question posed just now by Eddie Choi from the SES Advisory Board & Managing Director, Frontiers Digital at SES here in Hong Kong . During the keynote panel, Increasing ROI through B2B Lead Generation, myself, Matthias Baur , Corporate e-Business Development Director at Reed Exhibitions and Peter Zapf , Deputy Chief Operating Officer of Global Sources set out to answer it with a most emphatic no! There's been a lot of talk about whether web marketing,
author: Guest Blogger
publisher: Search Engine Watch Blog
Augmented Reality )AR(: A New World Order - SES San Francisco
I'm afraid this will be my last blog entry at SES San Francisco, but it's been a blast. I don't know how you're feeling right now, but I'm knackered. Luckily we can end on a high with a fix of Augmented Reality. Gene Becker )Lightning Laboratories( is moderating this session, with speakers: Howard Ogden )Augment Reality(, Lisa Murphy )metaio(, Michael Liebhold )Institute for the Future(, Mathijs Gajentaan )Winvolve(, and Jay Wright )Qualcomm(.
author: Guest Blogger
publisher: Search Engine Watch Blog
Managing Your Google Reputation - SES San Francisco
We are almost at the finish line, but there are still a few more sessions to go so hang in there with me. Next up we have Trackur's Andy Beal )Trackur( going solo. I follow Andy on Twitter. Andy is the Indiana Jones of reputation management. He also has great teeth and quite possibly, the best accent ever )he's originally from England, and now lives in North Carolina(.
author: Guest Blogger
publisher: Search Engine Watch Blog
Search Marketing Toolbox - SES San Francisco
Everyone needs a good tool. So are you ready to hear about the latest and greatest? Me too. I actually changed sessions to be here today after Alex sold me on his toolbox at Schmoozefest yesterday. Anyway, we have Simon Heseltine )AOL Inc.( moderating an All-Star line up: Dave Snyder )Blueglass(, David Szetela )Clix Marketing(, Mark Jackson )VIZION Interactive(, Alex Cohen )ClickEquations(, and Ariel Bardin )Google(.
author: Guest Blogger
publisher: Search Engine Watch Blog
PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco
Good morning peeps. Can you believe we've reached the final day of SES? That's nuts! But here we are on Day 3. It's my last day guest blogging for Search Engine Watch and I would kill for a good hand masseuse right about now. So, PPC or SEO? This has to be a loaded question, right? Still, everyone likes a good fight. Mark Jackson )VISION Interactive( is the moderator come referee, with fighters Rand Fishkin )SEOmoz(, Melanie Mitchell )Digitas(,
author: Guest Blogger
publisher: Search Engine Watch Blog
Beyond the Click: What Shoppers Need Now - SES San Francisco
We're approaching the end of Day 2 here at SES San Francisco, and it's almost time to don your hat for tonight's Black Hat, White Hat event. But hold your horses - we've got one more session to go. Bryan Eisenberg is back to moderate speakers: Nitin Mangtani )Google(, Noran El-Shinnawy )Acquisio(, Lee Cohen )Become, Inc(, and John Federman )Searchandise Commerce(. Click to read the rest of this post.
author: Guest Blogger
publisher: Search Engine Watch Blog
Twitternation and Automation - SES San Francisco
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Twitter and automation, eh? Hmmm... Sounds like milk and orange juice to me. Lovely Matt McGowan will be moderating speakers, Tracy Falke )Freestyle Interactive(, Paul Madden )Crea8 New Media(, and Jeff Pulver . I'm sitting here as a skeptic, so prove me wrong people.
author: Guest Blogger
publisher: Search Engine Watch Blog
Scaling Up Your SEO Campaigns
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak How's everyone holding up? Keep those eyes peeled and your concentration pumping as we move into a beefed up session with a bunch of CEOs. Smooth operator and fellow Brit, Mike Greham will be moderating for Covario's Russ Mann , Conductor's Seth Besmertnik ,
author: Guest Blogger
publisher: Search Engine Watch Blog
Crossing the Digital Divide: The Leap From Search to Display
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Good morning party animals. It's Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day 2 is going to be a blinder. So grab your coffee and let's go. First up we have moderator, Jeff Ferguson )Local.com(, with speakers Sacha Berlik )mexad(,
author: Guest Blogger
publisher: Search Engine Watch Blog
Developing Great Content
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Are you still with me, or have you run off for cocktails? Don't sneak away just yet. We've got Mr. Greg Jarboe moderating a beautiful panel of speakers: Rand Fishkin )SEOmoz(, Heather Lloyd-Martin )SuccessWorks(, Michael DeHaven )Bazaarvoice(, and Wendi Sturgis )Yahoo!
author: Guest Blogger
publisher: Search Engine Watch Blog
Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak It's time to get down and dirty... with data. We have Bryan Eisenberg moderating this session, and you will respect his authority. The speaker line-up is just as impressive: aimClear's Marty Weintraub , ROI Lab's Tami Dalley , and SiteLogic's founder Matthew Bailey .
author: Guest Blogger
publisher: Search Engine Watch Blog
Meaningful SEO Metrics: Going Beyond the Numbers
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Has everyone recovered from lunch? If not, don't fall asleep quite yet. Next up, we've got John Marshall who is always on the quest for meaningful numbers. He's also British )just saying(.
author: Guest Blogger
publisher: Search Engine Watch Blog
How Large Advertisers are Accelerating their SEO with Social Media
This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Hi, everyone. My name is Imelda and over the next few days, I'm going to be live blogging from SES San Francisco for my friends here at Search Engine Watch. If you see a short, young)ish(, Asian-looking chick, that speaks with a British accent,
author: Guest Blogger
publisher: Search Engine Watch Blog
Redefining Search-Engine Friendly Website Design
The term "search-engine friendly design" has always been misunderstood by many people: usability professionals, web designers/developers, information architects, advertisers, and even search engine marketers. If you look at this phrase at face value, it seems to mean designing a website for search engines. Click to read the rest of this post.
author: Guest Blogger
publisher: Search Engine Watch Blog
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