Result 1 - 20 of about 58
Facebook Community Pages: Your Lurking Reputation Nightmare
By Renée Revetta It's been over four months since Facebook launched Community Pages , and they're still a big mess . As users were originally told, Community Pages are NOT completely "dedicated to a topic or experience" but just pages created from everything that users list in their Info tab. Sure that might encompass topics or experiences, but, for example, Community Pages are automatically created for employers, colleges, high schools, interests and activities.
author: Guest
publisher: Andy Beal's Marketing Pilgrim
Mad Men Are "Marketing" Men
By, Lisa Arthur, CMO, Aprimo Recently, season four of the acclaimed AMC television series Mad Men kicked off. In case you have been orbiting space since the show premiered in 2007, Mad Men is set in the 1960s and exposes the professional and personal lives of advertising executives based in New York City. What was particularly striking about the premier episode was its uncharacteristic focus on public relations )PR( and its connection to the world of advertising.
author: Guest
publisher: Andy Beal's Marketing Pilgrim
Facebook Ads'Instantly
By Renée Revetta Facebook recently enabled a feature that instantly suggests a dynamically created Facebook ad based on a provided URL. I tested it out to uncover how Facebook set up this feature. As with most things, there are some pros and cons to the dynamic ad creation approach. Facebook creates the ad by searching the HTML of the provided URL for certain tags. Specifically, it pulls the title tag, meta description, and an image associated with the main content,
author: Guest
publisher: Andy Beal's Marketing Pilgrim
6 Things We Heard Again from the Search Engineers at SMX East
By Brent D. Payne Rand generated a post on Sunday titled, 6 Lessons from the Search Engineers at SMX East , where Rand stated the session was 'if not the best ' very close to it' that he has ever attended. I was quite shocked by the bold statement as I didn't find the session to be anything earth shattering. Personally, I thought it was a regurgitation of the same things we have known for quite some time now.
author: Guest
publisher: Marketing Pilgrim
Using Web Metrics to Analyze the 'Palin Effect' & 2008 Presidential Campaign
By Brent D. Payne A fellow friend and SEO, Vinny Goldsmith , mentioned I should do a blog post about the trends and reasons behind those trends regarding the 'Palin Effect'. As many of you are aware, Sarah Palin has been quite the buzz on the internet over the past few weeks. In fact, Sarah Palin related queries )all queries broad matching to 'Palin'( resulted in 7.18% of Tribune Interactive's total unique visits from search engines during the month of September.
author: Guest
publisher: Marketing Pilgrim
The day in the life of an in-house SEO at Tribune - After Lunch
By Brent D. Payne [Andy's note: Want to know what Brent did before lunch? Check out part 1 here .] 1:00pm â" 1:30pm â" Get some type of food Don't forget to eat. Yeah, that's about all I have to say on that. Other than don't down a bunch of food that's going to leave you lethargic later in the day. You need to stay motivated, your day is only half way done.
author: Guest
publisher: Marketing Pilgrim
The day in the life of an in-house SEO at Tribune
By Brent D. Payne [Andy's note: This is a long, but interesting post. So, we'll divide it up and you'll get to read the second part of Brent's day after lunch] This year there was a session at SMX East about the day in the life of an in-house SEO. Most of the session can be summed up in the following bullet points. You need upper management buy-in.
author: Guest
publisher: Marketing Pilgrim
SMX East: The Great Search Industry - The Big Water Story
By Brent D. Payne As most of you have probably heard at this point, the IM Charity event was an all out blowout event in more than one way for me. I had the opportunity to meet several people that I had only met previously on Twitter, via SEOmoz, via IM, or via email. As part of this experience I had several that offered to buy me shots, strong drinks )beer and other drinks were free to attendees(, etc. and I accepted their generosity.
author: Guest
publisher: Marketing Pilgrim
No Credit Card? No Problem. Chinese Online Purchasing Keeps Growing
By Frank Reed. Since I learned a week ago about the Chinese and their dedication to workarounds regarding blogging , I have looked for other things that this ancient culture is doing to move itself into a modern economic powerhouse. I used to think that it would be best for my kids to learn Spanish as a second language here in the US but based on what might be coming down the pike from Asia, they may need to know Mandarin to compete in the future global economy.
author: Guest
publisher: Marketing Pilgrim
The Internet DIDN'T Kill the Radio Star )In Fact, It Made Him Wealthier(
By Frank Reed. Here's a quick trivia question for you. What was the first video run n MTV back in the early 80's? It was "Video Killed the Radio Star" by the Buggles )I didn't need to look that up and two of the Buggles, Trevor Horn and Geoff Downes, went on to play with Yes for all of you progressive rock fans out there(. At any rate, the idea was that with the onset of video music, Marconi's invention )that's the radio for those of you wondering( would die.
author: Guest
publisher: Marketing Pilgrim
Is the Long Tail Short on Proof?
By Frank Reed. An article in today's Wall Street Journal by Lee Gomes the Long Tail theory popularized by Chris Anderson's book "The Long Tail" in 2006 there is now a pretty prominent player saying "Wait a minute now'..is this for real?" The Harvard Business Review has published a study that questions whether this theory actually holds water. Anita Elberse,
author: Guest
publisher: Marketing Pilgrim
China in Tricky Get Bloggers*
By Frank Reed. Leave it to bloggers to find a way around censorship. On the heels of the Olympic Games in Beijing riots broke out in the Guizhou province of China over the death of a teenager according to the Wall Street Journal . While the Chinese government worked hard to prevent this from becoming a political and PR black eye before they parade themselves on the world stage that is the Olympic Games bloggers appear to have gotten the best of them.
author: Guest
publisher: Marketing Pilgrim
SMX Advanced: Link Building Strategies
By Vinny Lingham Other than the weather in Seattle, my trip to SMX Advanced was fantastic. Danny Sullivan & co have done an amazing job by creating a conference circuit that even the most advanced Search Marketers found stimulating. My key takeaway from the conference was that there is a fine line between so called "White Hat" & "Black Hat" SEO â" and most people don't know where one begins and the other ends.
author: Guest
publisher: Marketing Pilgrim
MarketingSherpa Discusses Small Business and Online Marketing â" It's About Time
By Frank Reed. In today's Wall Street Journal , Stephan Tornquist of MarketingSherpa , Inc. discusses the importance of small business and marketing during the current downturn. I don't like to use the word recession because it seems like every time the word is printed people believe more and more we are in doom and gloom times. Self fulfilling prophecies of this kind should be avoided. Sure,
author: Guest
publisher: Marketing Pilgrim
My Third Entry - How to Guaranteeably Assess, Sell and Execute a Small Business Link Building Campaign without getting sandboxed / trustboxed using the SEO Toolbar for Firefox " Content Alone is not Always King
By Ben Fremer This is my third marketing pilgrim search marketing scholarship entry. Previous small-business related Marketing Pilgrim Search Marketing Scholarship articles we have submitted in the prior two competitions include Dominating the long tail of local search with databases & The Ultimate Internet Marketing Article )overview of search marketing for small businesses . We have done dozens of SEO and link building campaigns for small businesses ,
author: Guest
publisher: Marketing Pilgrim
Kobe Bryant jumps over a car )an Aston Martin(!
By Mike Morabito Did you see it? I feel like I was there when it happened. As we begin watching the YouTube video Kobe Bryant )the best basketball player in the game( puts on his shoes and against advice of his friend standing near by he gets into position to jump over a moving Aston Martin car that is speeding in his direction. As you hear the car's engine off screen begin to roar your heart starts to beat as you get pulled into the action.
author: Guest
publisher: Marketing Pilgrim
The Process of Producing Web Traffic that Gets Results, Think Like Someone Else
By Mark R. Hinkle The reason people publish content on the web varies: to promote a product, their company, or themselves as an expert. If you are looking for a shortcut to fame and fortune stop reading. Publishing and promoting your content should be looked at as a process with a distinct goal in mind. Gimmicks and other tricks are short-sighted unless you want to be the next Tommy Tutone or Devo it's worth your time to come up for a complete content and promotion strategy.
author: Guest
publisher: Marketing Pilgrim
New Technique for Optimizing Flash Sites for Search and Usability
By Lamees Abourahma Web content has evolved from plain old text to more sassy content including video, sound and Flash. This new engaging content is more likely to attract visitors and capture their attention for a longer time )thus increasing Site Traffic and lowering Bounce Rate(. Bruce Clay , in a recent episode of SEM Synergy on Webmasterradio.fm titled "Changing definition of content" said: "' the definition )of Web content( has expanded. Content can be video,
author: Guest
publisher: Marketing Pilgrim
How to Turn the Coveted SEM Triple Play - The Little Known Integrated Approach to Success
By Gyutae Park If you're a baseball junkie, you know that a triple play is nearly impossible to turn in a game. It requires perfect conditions )at least two runners already on base and no outs(, super quick reflexes from the fielders, and a little bit of luck. In fact, the unassisted triple play has only been executed 14 times in the history of Major League Baseball )from 1876-2007(. Now before you hit the back button,
author: Guest
publisher: Marketing Pilgrim
3 FREE Tips For Capturing Local Prospects Through The Global Internet
By Reynaldo Villar Yes, it's true. The Internet has brought the WHOLE world to your doorstep. But what if you only want to focus on local prospects? That's a challenge many entrepreneurs and business owners have faced as they've tried to establish a website presence. You know that your website can be an effective marketing tool. But prospects from states, counties or parts of the country you don't service could just as well be from Madagascar.
author: Guest
publisher: Marketing Pilgrim
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