Long passed the days when we had to wonder why we should care about search results for our )brand( names. Google reputation management is a well-known phrase to anyone making a living online. Hence, you are most likely to know that in order to maintain stable presence in branded search results, one should be working continuously. If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name,

This post comes from our Search News Channel sponsor WebiMax. As Super Bowl XLVI is less than a week away, advertisers and marketers are firming up their ads that are expected to cost $3.5 - $4 million for a :30 second spot on NBC. While "Super Bowl commercials" are amongst the most exciting parts of the experience for the consumer )not the avid sports fan(,

This post comes from our SEO channel sponsor Link Assistant . There we go, folks. Barely had 2012 begun, when Google, the search engine that never sleeps, rolled out an unprecedentedly refreshing mode for its search results - Search Plus Your World. Search plus Your World mixes "regular" )told you "regular" was relative( search results with various Web 2.0 pages associated with YOU, displaying different things you intended to share, say,

This is part 3 of a series of posts from Chris Lorence, the CMO of the Independent Community Bankers of America . Chris is working to get a very traditional group to "buy in" to social media and we are letting you in on the process he is going through. His first post introduced us to the battle he faced just getting his members' attention. His second post , was about helping his members simply see the social media light. Today,

This is part 2 of a series of posts from Chris Lorence, the CMO of the Independent Community Bankers of America. Chris is working to get a very traditional group to "buy in" to social media and we are letting you in on the process he is going through. His first post introduced us to the battle he faced just getting his members' attention. Today we see how Chris helps the uninitiated see the social media light.

Tackling the social marketing landscape can be quite challenging. With it's continuous growth and evolving technologies, it's a battle to stay a step ahead while remaining relevant to your customers. For the nearly 2,000 internet executives, senior marketers, digital professionals, entrepreneurs and investors attending the recent Internet Summit 2011 in Raleigh, NC )November 15 -16( this challenge became a little more achievable.

Content marketing occurs in one of two ways: Creation & Curation. Creation is where you're creating new content, curation is where you're aggregating and/or organizing information that already exists. One of the most effective ways curate content in a way that builds relationships and links is to create a weekly roundup of all of the great content that's been produced in your industry. The problem? It can take a lot of time. The solution? Read on.

This post was written prior to yesterday's announcement regarding Google+ being open to everyone. Whether this changes Mike's outlook remains to be seen . I was in Denmark )among other places( the last couple of weeks and I had a chance to sit down with an old friend from IBM, who once wrote a comment on one of my blog posts that reminded me of something that I sometimes forget. Trust is relative.

The best marketing conferences combine education, inspiration and entertainment with plenty of face time and networking. At the recent Inbound Marketing Summit 2011 , the consensus of the nearly 800 attendees scored it highly on all counts. Drawn from conversations with fellow attendees, plus a few days to mull over the flood of ideas, this list of the Top 10 takeaways reflects the mix of strategic concepts and actionable ideas featured at the summit. 1.

When Google announced their latest algorithm update codename "Panda" the jokes came out of the woodwork to tease the name. But the reality was that this update impacted the SERPs big time. A lot of major sites suffered traffic loss due to their rankings falling. When that happened a lot of SEOs were scrambling to figure out what happened and what they could do as a "work around" to get their respect pride rankings back.

From time to time we will be running posts by some "friends of Marketing Pilgrim". How do you become a friend? Just like in the real world, it's pretty simple in that you just need to get to know us. We're harmless . "I know, it's only SEO, but I like it." - with apologies to The Rolling Stones Much of the buzz in the SEO world of late has been about the recent updates to the Google Algorithm called "Panda.

Last week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar )to you Twitter folks out there( that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you happened to miss the webinar, here are the top 15 things to consider when doing SEO.

Marketing Pilgrim's SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial , and see why over 10,000 marketers currently use SEOmoz PRO "Why would I want to see what my Facebook friends "liked" or "shared" in my Google results?" "Who cares whether my website has fewer +1s than the next guy if I have better content?

This isn't a hidden fact; link building is the missing piece of most online marketing plans. Onsite SEO and content are just part of the game, but there is no part of code you can change that will have an impact on ranking like good, strong, focused links to your site's pages. Naturally, link building is the one thing we all hate doing . Most SEOs, when you mention link building, will either groan and put their headphones back on, or just cry.

This is a guest post by HubSpot's social media scientist, Dan Zarrella. It contains data from his upcoming webinar " The Science of Blogging " taking place on December 9th. Many marketers and small business owners see blogging, rightly, as an important aspect of their SEO efforts because of their ability to attract inbound links. And even beyond SEO, getting lots of links for your blog posts is key to establishing yourself as an expert and building traffic.

By Renée Revetta While you might be optimizing your website for search and participating in social media, are you optimizing your social efforts for search ? Looking at four of the main social networks; Twitter, Facebook, LinkedIn and YouTube, here are some tactics to implement for each profile. While maintaining an active presence on social networks is a good start, you might be over looking some of these common sense tips. If used properly,

By Len Shneyder Recently, I had the pleasure of presenting with eROI's Dylan Boyd on the topic of Mobile Optimization. We had a wonderful audience with a bounty of great questions stretching the limits of our imaginations and knowledge. Seriously, if you don't learn something from your audience then I doubt you're really listening. I'm writing today to answer, in greater depth,

By Renée Revetta It's been over four months since Facebook launched Community Pages , and they're still a big mess . As users were originally told, Community Pages are NOT completely "dedicated to a topic or experience" but just pages created from everything that users list in their Info tab. Sure that might encompass topics or experiences, but, for example, Community Pages are automatically created for employers, colleges, high schools, interests and activities.

By, Lisa Arthur, CMO, Aprimo Recently, season four of the acclaimed AMC television series Mad Men kicked off. In case you have been orbiting space since the show premiered in 2007, Mad Men is set in the 1960s and exposes the professional and personal lives of advertising executives based in New York City. What was particularly striking about the premier episode was its uncharacteristic focus on public relations )PR( and its connection to the world of advertising.