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Search SEO Blogs Archive:

Search SEO Posts Last 14 Days




Author: Guillaume Bouchard


Result 1 - 9 of about 9

Ad Blocking: The Good, the Bad, and the Ugly
Thursday, March 26, 2015, 14:43:42 GMT by Guillaume Bouchard
How does the emergence of ad-blocking browser plugins and applications affect search marketers?
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

10 Essentials in Implementing a SEO-Effective Infinite Scroll
Thursday, January 29, 2015, 13:42:46 GMT by Guillaume Bouchard
While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Why Facebook's New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Friday, August 22, 2014, 12:01:05 GMT by Guillaume Bouchard
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook's new cross-device reporting tool.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

6 Reasons for Your Lack of Content Marketing Success
Friday, June 20, 2014, 12:48:59 GMT by Guillaume Bouchard
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How to Give Your Content a Visual Facelift
Saturday, April 19, 2014, 15:29:33 GMT by Guillaume Bouchard
Content Creation Online content consumption )browsing, reading, sharing, etc.( has become an innocuous daily activity for most everyday ['] Author information Guillaume Bouchard CEO at iProspect Canada Guillaume Bouchard is the CEO of iProspect Canada, and is responsible for overseeing the company's overall business development and growth. Before that, he co-founded NVI in 2004, which quickly become the largest digital performance agency in Canada.
author: Guillaume Bouchard
publisher: Search Engine Journal

Why SEO is About Pull, Not Push
Thursday, February 27, 2014, 14:58:26 GMT by Guillaume Bouchard
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

6 Ways to Accelerate Your Local SEO Success in 2014
Tuesday, December 17, 2013, 15:22:46 GMT by Guillaume Bouchard
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

5 YouTube Video Optimization Tips
Tuesday, November 19, 2013, 15:00:36 GMT by Guillaume Bouchard
With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Searcher Personas: A Case for User-Centric SEO
Tuesday, October 22, 2013, 13:44:09 GMT by Guillaume Bouchard
Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog


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