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Search SEO Posts Last 14 Days




Author: Guillaume Bouchard


Result 1 - 15 of about 15

6 Reasons for Your Lack of Content Marketing Success
Friday, June 20, 2014, 12:48:59 GMT by Guillaume Bouchard
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How to Give Your Content a Visual Facelift
Saturday, April 19, 2014, 15:29:33 GMT by Guillaume Bouchard
Content Creation Online content consumption )browsing, reading, sharing, etc.( has become an innocuous daily activity for most everyday ['] Author information Guillaume Bouchard CEO at iProspect Canada Guillaume Bouchard is the CEO of iProspect Canada, and is responsible for overseeing the company's overall business development and growth. Before that, he co-founded NVI in 2004, which quickly become the largest digital performance agency in Canada.
author: Guillaume Bouchard
publisher: Search Engine Journal

Why SEO is About Pull, Not Push
Thursday, February 27, 2014, 14:58:26 GMT by Guillaume Bouchard
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

6 Ways to Accelerate Your Local SEO Success in 2014
Tuesday, December 17, 2013, 15:22:46 GMT by Guillaume Bouchard
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

5 YouTube Video Optimization Tips
Tuesday, November 19, 2013, 15:00:36 GMT by Guillaume Bouchard
With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Searcher Personas: A Case for User-Centric SEO
Tuesday, October 22, 2013, 13:44:09 GMT by Guillaume Bouchard
Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

3 Essentials for Great Mobile SEO
Tuesday, September 24, 2013, 13:01:39 GMT by Guillaume Bouchard
Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

From Keyword Strings to 'Things': Some New Tidbits on Google Authorship
Tuesday, August 27, 2013, 11:56:26 GMT by Guillaume Bouchard
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can - presumably - expect in the future.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

The Ultimate Platform Migration and Redirection Plan for SEO
Tuesday, July 30, 2013, 13:58:20 GMT by Guillaume Bouchard
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How to Maximize Your Video Marketing Strategy With Google Hangouts On Air
Tuesday, July 2, 2013, 14:03:05 GMT by Guillaume Bouchard
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

SEO Into 2014: The Irreversible Changes in Google's Products
Thursday, June 13, 2013, 13:46:12 GMT by Guillaume Bouchard
Google is straying from being solely a place to search - and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty?
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How Google Now Will Impact SEO & What You Can Do to Get a Head Start
Tuesday, May 7, 2013, 13:50:19 GMT by Guillaume Bouchard
Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

Google+ Local Bible for SMBs
Tuesday, April 9, 2013, 11:56:39 GMT by Guillaume Bouchard
A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How to Start Building Your Author Rank: 6 Best Practices
Tuesday, March 12, 2013, 15:15:16 GMT by Guillaume Bouchard
Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

How to Make Video a Successful Part of Your Content Marketing Strategy
Tuesday, February 12, 2013, 11:16:16 GMT by Guillaume Bouchard
When developing your video strategy, it's important to ask yourself what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO?
author: Guillaume Bouchard
publisher: Search Engine Watch Blog


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