Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the game.

A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps.

Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable change.

When developing your video strategy, it's important to ask yourself what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO?

Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and kill underperforming CPC campaigns. And develop aggressive, diverse, and refreshing attitudes toward SEO.

Building relationships isn't about trying to influence machines - it's about trying to influence people.

Content is easy to do wrong because there's no concrete way of doing it right. So take charge of content strategy from the ground up! Here's how to understand what you need to accomplish and take the necessary steps to hit the ball out of the park.

While data-centric methodologies are imperative to creating "foolproof" content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works.

With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy. A noble aim, but should it the be all and end all?

With all the demands on a marketer's time, there's a real need to streamline all the busywork so we can do our jobs more effectively. We've compiled some of our favorite browser extensions for SEO, site reviews, social, productivity, email and more.

Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and easily digestible overview. Learn how to find all kinds of new insights to help you make better-informed business decisions.

Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you'll either have to dish out some exceptional content or buy it through ad campaigns. Build trust, credibility, and authority in your niche.

Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media.

What's in a name? What's Google's strategy for naming its products and updates? We try to hack the mind of the world's biggest search engine by looking at the most notable and peculiar names given to Google products and updates over the years.

Online marketers want links, recognition, and exposure. Guest blogging has become a key link building practice based on exchanging worthwhile content for improved rankings and more perks. Here are eight steps for honing your guest blogging craft.

Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized search algorithm. Here's how to play nice with the new update and your existing sharing platforms.

2011 has been the year of revolutions and webolutions. Here's a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year. 10. Death of Digg While the site hasn't been.