WordPress Single Post Microdata Markup from Straight North's Blog SEJ recently published a best practices article authored by me about e-commerce microdata , but what about non-ecommerce sites? Unless your agency specializes in e-commerce, most of your clients most likely will be B2B companies. Numerous elements can be marked up on B2B corporate sites to improve search engine visibility. Every corporate website will be different,

SEO for e-commerce sites is like playing on a teeter-totter with all the kids at the playground, and search engines are the fulcrum. Whether the site is geared toward lead generation or B2C sales, the goal of most e-commerce SEO campaigns is to stomp the competition in organic search rankings. Emerging technologies have brought forth microdata with the release of HTML5. The concept of microdata is a new for SEO professionals,

As Internet marketing professionals, we often partner with clients in highly technical industries. Developing an effective keyword strategy can pose to be a great challenge when content and search terms involve specialized terminology. A top-notch, detailed keyword research report will help steer your strategy in the right direction. Keyword research reports can be used for writing content, meta data, PPC ads, website development, and branding strategy.

Over time, websites change and alter their designs, creating broken links from other websites. Often, back-links may be lost as a result of removing pages and changing URL's during the website overhaul process. When starting up a link building campaign for a new client, link reclamation is a quick and easy way to help with the search engine optimization effort. 301 redirects will restore some SEO value to the inbound links,