Microsoft Advertising and MEC are set to launch the results of the 'Pre-family man' study -  a study in Asia designed to gain insights to men's online behaviour prior to marriage, as well as how they react to the multiple screens in the digital world.  A press release has just been issued to announce top-line results. More to come shortly.   Heidi Lau, Head of Research,

They're influential They have high disposable income They're a huge segment and are continuously growing They're digitally savvy Microsoft Advertising and MEC are set to launch the results of the 'Pre-family men' study, a commissioned study in Asia designed to gain insights to men's online behaviour prior to marriage, as well as how they would react to the multiple screens in the digital world.  A press release has just been issued to announce top-line results.

Most of what we do online is now planned! Well 72 to 90 per cent of it anyway - according to the recent 'Living with the Internet' study - launched by Microsoft Advertising, MEC and Mindshare. The study which looks at 11 markets around the globe, including Japan, China and India, was launched to )1( provide insights into consumer's web behaviour and )2( get an understanding of how marketers and brands can tap these insights to enhance their communication strategies.