On February 29 th at the Mobile World Congress in Barcelona, Microsoft announced the Consumer Preview of Windows 8 . As I shared in my previous post , Windows 8 offers unprecedented reach and I am happy to say that the feedback we've had has been very positive thus far. The technical preview of our Advertising SDK for Windows 8 was downloaded by numerous developers across the world that are eager to start integrating high-quality advertising in their apps.

Yesterday Microsoft announced the Consumer Preview of Windows 8 . In terms of the Microsoft Advertising SDK, the Consumer Preview release includes breaking changes to the SDK that we released last year based on the BUILD release. We are planning on releasing.

In September at the BUILD Conference in Anaheim, CA, Microsoft shared the Windows 8 developer preview with thousands of eager developers. Then yesterday , in San Francisco, Microsoft outlined a variety of monetization options for developers including details for the Windows Store as well as confirming that Windows 8 will support advertising in applications. Well today,

Windows 8 presents new opportunities for both developers and advertisers. Developers can use advertising to monetize their applications while presenting a rich, engaging and immersive Advertising experience to their users. Advertisers can utilize advertising within apps to deepen their engagement with their customers. Browse the document below for some quick concepts on Ads in Apps. Why advertising?