Looking to measure and optimize your GDN campaigns? We'll be hosting a webinar on April 2nd at 3:00pm GMT to discuss how to create successful GDN campaigns. You can use the GDN to target specific sites, categories, topics and audiences, and in this webinar we'll discuss best practices surrounding the creation and optimization of GDN campaigns.

Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we're excited to bring current AdWords users a Hangout On Air about using AdWords to introduce your business to new, potential customers. AdWords is an amazing tool to help customers find you, so we want to make sure you make the most of it! We will cover topics around defining advertising goals, effective account structures,

We've talked before about how useful ad sitelinks can be . They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we've continued experimenting with new ways to make sitelinks even better. Today, we're taking the covers off one of our strongest performing experiments. It works by incorporating text from ads in your account that are related to your sitelinks.

As we announced earlier this week, we'll be sharing insights and daily tips this month on Think with Google's Plus Page , to help you make the most of your holiday marketing. Here are the four search ad related insights we covered this week )and a fun factoid(: Click on the titles to view the original Google+ posts and comments.

If you're focused on conversions and CPA )cost-per-acquisition(, you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. To ensure that your campaign settings are also in line with your conversion goals, we plan to migrate existing campaigns using Conversion Optimizer or Enhanced CPC with "Optimize for clicks" ad rotation to "Optimize for conversions" ad rotation.

Since the initial launch of Google+ just a few months ago, we've welcomed over 40 million people and introduced more than 100 new features. For all these people, one important part is still missing - your business. We want to help you make the same kinds of lasting connections with your customers online the way you can in real life. That's why we are introducing Google+ Your Business , a collection of tools and products to help you get closer to your customers.

Yesterday, we opened up Google+ to businesses , a way for businesses to get closer to their customers. We've already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy's. How can you best use Google+ to grow your business? We have set up a number of opportunities for you to learn how to get started: ad:tech New York keynote: Getting Closer to Your Customers on Google+ Wednesday, November 9,

If you use TrueView video ads or interested in video advertising, we invite you to check out the Agency blog where we just posted some news and recent stats on this new suite of cost-per-view video ads. To learn more about the TrueView family of ad formats, visit the website here . Posted by Lauren Barbato,

For many online businesses, each day you might have hundreds of new listings, items that temporarily change availability, or items that are permanently removed from stock. And at the same time, user search behavior can be a moving target - each day, 16% of searches that occur, Google has never seen before . So even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products,

Starting today, if you're running display ads through the Google Display Network, you may begin seeing the +1 button and personal annotations with your ads. Now, with a single click, people can recommend your ads' landing pages to their friends and contacts. As we explained in our initial announcement several weeks ago, we believe that incorporating personal recommendations into display ads has the potential to change the way people view advertising.

We're excited to announce a new metric in AdWords, top of page bid estimates, to provide additional assistance in optimizing your ads to show above the search results. Analogous to first page bid estimates , this metric approximates the cost-per-click )CPC( bid needed for your ad to appear regularly in the top positions above the search results. This feature compliments the new "Top vs. side" report segment,

)Cross posted on the Google Small Business Blog ( School is back in session and here at Google, we've been looking for ways to help you learn how to grow your business online. Many of you have been looking for one central place to go to get smart about online tools and strategies, and we hear you. That's why we're pleased to introduce Learn with Google ,

Today, we're announcing a small update to ValueTrack , a feature for those of you who use third-party tracking software or have access to your web logs. With the new additional ValueTrack parameter we've recently added, {adposition}, you can now see the position on the page that your ad appeared in. Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com.

If you write your ads in any language other than English, you may have wished that you could make your display URL consistent with the rest of your ad by showing your internationalized domain name . Today, we're announcing that we now support non-ASCII characters, including non-Latin characters and Latin characters with accents and diacritics, in display and destination URLs. When you create an ad in AdWords,

Earlier this year, we launched Automated Rules , a feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Since then, tens of thousands of advertisers have created rules to manage their accounts more effectively and even deploy more advanced strategies. Whether you're new to Automated Rules or already an expert, we wanted to share with you some of the most popular examples of rules that AdWords users have created.

A few weeks ago, we launched the +1 button for your site , which can help your site stand out by making it easy for visitors to recommend your pages on Google search. As a result, the +1 button could bring more, better-qualified traffic from your search results and ads. But how do you make sure this experience is user friendly? Where should you position the +1 button? How do you make sure the correct URL is getting +1'd? On Tuesday, June 21 at 3pm ET ,

On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau's Innovation Days @ Internet Week. The talk is entitled "There's a perfect ad for everyone," and during it Neal made six predictions about how display advertising will change for the better by 2015. You can view the recording at google.com/watchthisspace .

It's one of our company's guiding principles that data beats opinion. And as such, we've put a lot of effort into asking some interesting questions" How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today's Hispanic web user?" and answering them with concrete information. )click for full-size image( We're now pleased to share this knowledge at Think Insights with Google ,

With more than 165 million tablets expected to ship over the next two years , tablets are becoming a popular device with engaged, tech-savvy consumers. So we're pleased to announce that we're developing new targeting options to help you better connect with this audience. To give you greater control over your AdWords ads, we're changing the way you can target tablet devices. In the next couple of weeks,

We're pleased to announce the launch of a resource library in the Google AdWords Certification Program portal. We've developed this tool based on feedback from agencies and advertisers that they'd like a centralized place to access and download training materials, research, and resources to stay ahead of the digital curve and effectively adopt Google solutions.