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Author: Inside AdWords crew


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AdWords system maintenance on November 8th
Wednesday, November 5, 2008, 20:53:05 GMT by Inside AdWords crew
On Saturday, November 8th, 2008 the AdWords system will be unavailable from approximately 10AM to 2PM PST , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10AM to 2PM PST. We'll continue to update you via the blog as we always have,
author: Inside AdWords crew
publisher: Inside AdWords

Visit the Google Marketer's Playbook at ad:tech New York
Tuesday, October 21, 2008, 20:54:58 GMT by Inside AdWords crew
The Google Marketer's Playbook is a series of educational talks where our experts discuss strategies for making the most of AdWords and other Google products such as Google Analytics and YouTube . You can attend the Google Marketer's Playbook and hear advice on topics such as optimization strategy , measurement and tracking , and increasing reach during the upcoming ad : tech digital marketing conferences.
author: Inside AdWords crew
publisher: Inside AdWords

Google TV Ads Announces New Partnerships
Thursday, October 16, 2008, 18:57:20 GMT by Inside AdWords crew
Today, we announced two strategic partnerships that will make it easier for advertisers to manage their Google TV Ads media buys within their existing systems. For advertisers who use CoreDirect, our partnership with COREMedia Systems will allow you to view your Google TV Ads sales and response data next to your other media buys and results within CoreDirect. In addition,
author: Inside AdWords crew
publisher: Inside AdWords

AdWords system maintenance on October 18th
Wednesday, October 15, 2008, 19:04:56 GMT by Inside AdWords crew
On Saturday, October 18th, 2008 the AdWords system will be unavailable from approximately 10AM to 2PM PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10AM to 2PM PDT with this week's maintenance being an exception. We'll continue to update you via the blog as we always have,
author: Inside AdWords crew
publisher: Inside AdWords

AdWords system maintenance on October 11th
Friday, October 10, 2008, 21:56:12 GMT by Inside AdWords crew
On Saturday, October 11th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10 a.m. to 2 p.m. PDT. We'll continue to update you via the blog as we always have,
author: Inside AdWords crew
publisher: Inside AdWords

Conversion tracking Site Stats logo is now optional
Wednesday, October 8, 2008, 22:16:04 GMT by Inside AdWords crew
If you currently use or have considered using AdWords conversion tracking , we have news that may be of interest to you. Conversion tracking users are no longer required to display the "Google Site Stats" logo on the conversion pages of their web sites. Previously, a small but visible text block that read "Google Site Stats" automatically appeared on the page where the conversion tracking code was placed on your web site.
author: Inside AdWords crew
publisher: Inside AdWords

Use keywords and placements together on the content network
Wednesday, October 1, 2008, 20:47:35 GMT by Inside AdWords crew
When you use keywords in your ad groups to  contextually target  your ads, we match them to relevant pages across the hundreds of thousands of sites on the  Google content network . But have you ever wanted to bid more )or less( for a specific content network site you're contextually targeting? Or write customized ad text for a precise group of pages, such as news articles or relevant discussions on social networks? Now you can.
author: Inside AdWords crew
publisher: Inside AdWords

AdWords system maintenance on September 13th
Thursday, September 11, 2008, 13:37:53 GMT by Inside AdWords crew
On Saturday, September 13th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10 a.m. to 2 p.m. PDT. We'll continue to update you via the blog as we always have,
author: Inside AdWords crew
publisher: Inside AdWords

Quality Score improvements
Wednesday, September 3, 2008, 22:43:48 GMT by Inside AdWords crew
In July 2005, AdWords introduced minimum bids for keywords based on Quality Score . This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we've improved Quality Score in many ways, such as the inclusion of landing page quality and landing page load time as factors. Along the way, we've also received much helpful feedback from both users and advertisers. Today,
author: Inside AdWords crew
publisher: Inside AdWords

AdWords Report Center: Summer cleaning
Tuesday, August 26, 2008, 16:59:25 GMT by Inside AdWords crew
We'd like to give you a heads-up that on September 2nd, all reports in your AdWords Report Center created over six months ago )before March 2nd, 2008( will be deleted. We're clearing out old reports to make room for new ones. But, don't worry! All of your account data will be retained and unaffected by any report deletions. Please plan accordingly before September 1st if you have reports in your AdWords Report Center that are more than six months old.
author: Inside AdWords crew
publisher: Inside AdWords

AdWords System Maintenance on July 19th
Thursday, August 21, 2008, 00:21:57 GMT by Inside AdWords crew
On Saturday, July 19th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 3 p.m. PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10 a.m. to 2 p.m. PDT, with this week being an exception. We'll continue to update you via the blog as we always have,
author: Inside AdWords crew
publisher: Inside AdWords

Summer school's in session with Google AdWords
Thursday, July 24, 2008, 00:21:53 GMT by Inside AdWords crew
This summer, we're offering a number of webinars covering a broad range of topics - if you're interested in learning inside tips about Google AdWords, check out our webinar calendar . Topics range from getting started with AdWords and improving ROI, to learning how to track the effectiveness of your campaigns, so there's truly something for everyone. You can register using the links provided on the AdWords Events Calendar page.
author: Inside AdWords crew
publisher: Inside AdWords

Content network video series on the Google Business YouTube channel
Thursday, July 17, 2008, 14:48:19 GMT by Inside AdWords crew
Earlier this year, we launched the  Google Business Channel , a YouTube channel that brings you the latest on AdWords and Google's other business solutions, in video format. And as part of the  Advertiser Education Series  on the channel, we've just added three videos that cover various aspects of the  Google content network . This series is meant to help our advertisers learn about, and succeed with,
author: Inside AdWords crew
publisher: Inside AdWords

Free online webinar for Google's analysis products
Thursday, June 26, 2008, 00:04:22 GMT by Inside AdWords crew
Staying competitive in the online space can be hard if you don't have the proper tools at your disposal. That's why we offer solutions like Google Webmaster Tools , Google Analytics , and Google Website Optimizer to help you improve your site's effectiveness and functionality. Used individually, each product can provide valuable and actionable information about specific aspects of your site. However, by using all three together ,
author: Inside AdWords crew
publisher: Inside AdWords

Use the Conversion Optimizer with AdWords Editor and the AdWords API
Tuesday, June 24, 2008, 13:24:33 GMT by Inside AdWords crew
The Conversion Optimizer , our free cost-per-acquisition )CPA( bidding feature for AdWords, came out of beta in January. One of the top requests we've heard is from advertisers wanting to use the Conversion Optimizer with AdWords Editor and the AdWords API. Today, we are pleased to announce that the Conversion Optimizer is now supported by both AdWords Editor and the AdWords API . Many advertisers have told us that by using the Conversion Optimizer,
author: Inside AdWords crew
publisher: Inside AdWords

AdWords system maintenance on June 21st
Tuesday, June 17, 2008, 22:15:28 GMT by Inside AdWords crew
On Saturday, June 21, 2008, the AdWords system will be unavailable from approximately 10 a.m. to 3 p.m. PDT , for maintenance - as was noted in our previous maintenance update , earlier this month. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. This particular maintenance may last up to one hour longer than typical maintenance sessions.
author: Inside AdWords crew
publisher: Inside AdWords

Pump Up Your Site with Website Workout
Tuesday, June 3, 2008, 21:14:42 GMT by Inside AdWords crew
Today at the SMX Seattle conference , the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants will work with the four winners to increase their websites' performance by identifying and testing which combinations of page design, copy,
author: Inside AdWords crew
publisher: Inside AdWords

More partner site examples from the Google content network
Thursday, May 22, 2008, 18:02:35 GMT by Inside AdWords crew
Our advertisers have often asked: 'What kinds of web sites make up the Google content network ?' To help answer this question, we just re-launched the Partners page on the Google content network microsite to include a more comprehensive set of examples of where your ads can appear. After all, the content network is comprised of hundreds of thousands of web sites, from information and news sites like About.com and the New York Times, to blogs like Ask the Builder.
author: Inside AdWords crew
publisher: Inside AdWords

AdWords system maintenance on May 17th
Wednesday, May 14, 2008, 18:50:08 GMT by Inside AdWords crew
On Saturday, May 17th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to scheduled maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month during the above times - with this month being an exception to that rule, as previously noted in our April maintenance update.
author: Inside AdWords crew
publisher: Inside AdWords

Landing page load time now available on the Keyword Analysis Page
Thursday, May 8, 2008, 19:43:09 GMT by Inside AdWords crew
In early March, we announced that we'd soon incorporate an additional factor into Quality Score , namely landing page load time - where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we'd like to post with an update. Starting today, load time evaluations will be displayed on the Keyword Analysis page , for your review. We suggest taking some time to evaluate and understand this information because,
author: Inside AdWords crew
publisher: Inside AdWords

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