You may have noticed a new look for our Asia Community site this week. The site was refreshed to provide a clean, visual and social experience for our members. The site is set up for integrating our social channels like Twitter by pulling information from @MSAasia and @MSAdvertising into one spot. You also wanted more video, so we've incorporated an easy to use featured videos section on the right of the page. Most of all, we hope to offer you a clear, visual,

Microsoft Advertising's Video Gallery has arrived! Launched last month on the Asia Advertising site under the Inspiration section, this extensive video library contains cutting edge examples of how to tell relevant and creative brand stories in today's ever-changing digital advertising world. We've also included video interviews with Microsoft leaders, our clients, and agencies, who offer their views and opinions on industry trends.

Pully Chau shares her thoughts with Microsoft Advertising on the industry in Asia.  Hear how the region is gaining a major advantage on the international stage through production value and creative talent. View the video here.

Nancy Willis, Global Account Director with Microsoft Advertising, shares her insight into how big brands in Asia are moving their marketing into digital, and the critical role creative is playing to achieve this.

Chris Meier, Digital Director at Millward Brown, spend some time chatting with us about how social media and digital trends in Asia compare to other parts of the world. Hear his view on how cultural differences impact the use of social media in Asia, and what role video is playing in the evolution of digital media and branding.

Last month Microsoft Advertising Asia had the chance to catch up with Adam Hemming from ZenithOptimedia. Adam notes that theres been a recent shift in how marketers approach advertising, and that they are starting to understand a little bit more that the key benefit of digital is in enabling consumers to actually engage with campaigns because of the two-way nature of digital.

Adam Hemming, General Manager, ZenithOptimedia Date of interview: Wednesday, 16 March, 3:00 p.m.