At Microsoft we call it Remessaging. Others call it retargeting, some remarketing. Irrespective of the term you use, they all mean the same thing. A second chance! Remessaging is the simplest form of online targeting but also one of the most versatile and often times the most effective form of digital marketing, regardless of whether your metric is to increase awareness or drive direct sales. The question is whether its right for you. So, lets figure it out. Firstly,

At Microsoft we call it Remessaging. Others call it retargeting, some remarketing. Irrespective of the term you use, they all mean the same thing. A second chance! Remessaging is the simplest form of online targeting but also one of the most versatile and often times the most effective form of digital marketing, regardless of whether your metric is to increase awareness or drive direct sales. The question is whether its right for you. So, lets figure it out. Firstly,

For many, display advertising came first. For others, search was their first medium. For current advertisers and agencies alike, search and display are both equally important, regardless of your objective. Over the past few years, their once disparate relationship has grown into a closely forged bond. For many search professionals, display advertising used to feel like another world; a world that worked in fancy creative, sponsorships,